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Research News South Africa

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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    2 days

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    2 days

    What's topping shopper wish lists this festive season? Discounts!
    What's topping shopper wish lists this festive season? Discounts!

    28 Nov 2022

    Food, fuel and power cuts keep SA middle class awake at night
    Food, fuel and power cuts keep SA middle class awake at night

    BrandMapp  24 Nov 2022

    Verve open social intelligence hub in Brighton and communities hub in Toronto
    Verve open social intelligence hub in Brighton and communities hub in Toronto

    VERVE  23 Nov 2022

    Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'
    Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

    Kantar  17 Nov 2022

    South African PR Landscape Report 2022
    South African PR Landscape Report 2022

    Ornico  15 Nov 2022

    Source:
    Warc releases Marketer's Toolkit 2023: Global Trends Report

    10 Nov 2022

    Gina Gapp
    Senior research hires for Verve in Chicago, Sydney and London

    VERVE  9 Nov 2022

    Innovative, new school research tool assesses learner, parent satisfaction
    Innovative, new school research tool assesses learner, parent satisfaction

    BMi Research  9 Nov 2022

    Source: Clicks
    South Africa's most popular loyalty programmes revealed for 2022

    8 Nov 2022

    Source:
    Data key to reaching customers during tough economic times

      8 Nov 2022

    Source:
    State of marketing report: Marketers optimistic about profession

    3 Nov 2022

    Source:
    Blackout Black Friday: Retailers to rack up R17.3bn, but lose R5.4bn to load shedding

    28 Oct 2022

    Side-hustlers and slashers on the rise in SA middle class
    Side-hustlers and slashers on the rise in SA middle class

    BrandMapp  28 Oct 2022

    Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.
    Road 2.0: OOH's gamechanger

      27 Oct 2022

    How digital tech, ambience and sustainability drive in-store shopper behaviour
    How digital tech, ambience and sustainability drive in-store shopper behaviour

    25 Oct 2022

    Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023
    Scopen 2023/24: South Africa's fifth wave study set for May

    25 Oct 2022

    #LunchtimeMarketing: Big data in the motoring industry
    #LunchtimeMarketing: Big data in the motoring industry

    21 Oct 2022

    Attract and win over SA's shoppers
    Attract and win over SA's shoppers

    Trade Intelligence  20 Oct 2022

    Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"
    Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

    Spark Media  20 Oct 2022

    Source:
    BrandMapp research: Young people more likely to remember OOH ads

      19 Oct 2022

    Source: Supplied
    Are SA's promo-hungry shoppers in a state of economic denial?

    19 Oct 2022

    Participate in the 2022 South African PR Landscape Survey
    Participate in the 2022 South African PR Landscape Survey

    Ornico  17 Oct 2022

    Source:
    MRF Maps audit goes smoothly

    14 Oct 2022

    Natasha Maharaj. Source: Supplied.
    Hoorah and Distell launch internal data intelligence agency

    11 Oct 2022

    Stepping into the future of brand and customer experience
    Stepping into the future of brand and customer experience

    Ask Afrika  10 Oct 2022

    Image supplied: Head of content at Warc Media, Alex Brownsell
    Warc global ad trends: Connecting with Gen Z

    7 Oct 2022

    7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
    7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

    Tradeway  6 Oct 2022

    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level
    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level

    AfricaScope/GeoScope  30 Sep 2022

    Image supplied: Patrick Aryee is presenting Evolve
    Patrick Aryee sets out to discover our world through biomimicry

      29 Sep 2022

    Source:
    30 years on: SA's Black middle-class on upward trajectory

      28 Sep 2022

    More Research news

    More news

    What's topping shopper wish lists this festive season? Discounts!
    What's topping shopper wish lists this festive season? Discounts!

    28 Nov 2022

    Food, fuel and power cuts keep SA middle class awake at night
    Food, fuel and power cuts keep SA middle class awake at night

     24 Nov 2022

    Verve open social intelligence hub in Brighton and communities hub in Toronto
    Verve open social intelligence hub in Brighton and communities hub in Toronto

     23 Nov 2022

    Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'
    Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

     17 Nov 2022

    South African PR Landscape Report 2022
    South African PR Landscape Report 2022

     15 Nov 2022

    Source:
    Warc releases Marketer's Toolkit 2023: Global Trends Report

    10 Nov 2022

    Gina Gapp
    Senior research hires for Verve in Chicago, Sydney and London

     9 Nov 2022

    Innovative, new school research tool assesses learner, parent satisfaction
    Innovative, new school research tool assesses learner, parent satisfaction

     9 Nov 2022

    Source: Clicks
    South Africa's most popular loyalty programmes revealed for 2022

    8 Nov 2022

    Source:
    Data key to reaching customers during tough economic times

     8 Nov 2022

    Source:
    State of marketing report: Marketers optimistic about profession

    3 Nov 2022

    Source:
    Blackout Black Friday: Retailers to rack up R17.3bn, but lose R5.4bn to load shedding

    28 Oct 2022

    Side-hustlers and slashers on the rise in SA middle class
    Side-hustlers and slashers on the rise in SA middle class

     28 Oct 2022

    Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.
    Road 2.0: OOH's gamechanger

     27 Oct 2022

    How digital tech, ambience and sustainability drive in-store shopper behaviour
    How digital tech, ambience and sustainability drive in-store shopper behaviour

    25 Oct 2022

    Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023
    Scopen 2023/24: South Africa's fifth wave study set for May

    25 Oct 2022

    #LunchtimeMarketing: Big data in the motoring industry
    #LunchtimeMarketing: Big data in the motoring industry

    21 Oct 2022

    Attract and win over SA's shoppers
    Attract and win over SA's shoppers

    Trade Intelligence 20 Oct 2022

    Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"
    Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

     20 Oct 2022

    Source:
    BrandMapp research: Young people more likely to remember OOH ads

     19 Oct 2022

    Source: Supplied
    Are SA's promo-hungry shoppers in a state of economic denial?

    19 Oct 2022

    Participate in the 2022 South African PR Landscape Survey
    Participate in the 2022 South African PR Landscape Survey

     17 Oct 2022

    Source:
    MRF Maps audit goes smoothly

    14 Oct 2022

    Natasha Maharaj. Source: Supplied.
    Hoorah and Distell launch internal data intelligence agency

    11 Oct 2022

    Stepping into the future of brand and customer experience
    Stepping into the future of brand and customer experience

     10 Oct 2022

    Image supplied: Head of content at Warc Media, Alex Brownsell
    Warc global ad trends: Connecting with Gen Z

    7 Oct 2022

    7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
    7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

     6 Oct 2022

    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level
    Webinar invitation: Amazwi abantu (voices of the people) - Capturing the real state of the nation at a societal level

     30 Sep 2022

    Image supplied: Patrick Aryee is presenting Evolve
    Patrick Aryee sets out to discover our world through biomimicry

     29 Sep 2022

    Source:
    30 years on: SA's Black middle-class on upward trajectory

     28 Sep 2022

    Nedbank IMC 2022 conference paper captures marketing relevance
    Nedbank IMC 2022 conference paper captures marketing relevance

     23 Sep 2022

    FMCG specialist Kylie Fitzpatrick joins Verve as global team expands
    FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

     21 Sep 2022

    Roots 8.0 launch 2022
    Roots 8.0 launch 2022

     20 Sep 2022

    Source:
    Report: Black women, young people still excluded from meaningful ownership in film and TV

    14 Sep 2022

    Source:
    Marketing is the science of data and creativity

     13 Sep 2022

    Kantar's Media Reactions 2022: What are the most preferred media channels and brands?
    Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

     7 Sep 2022

    Source:
    The importance of social media for successful e-commerce in South Africa

     7 Sep 2022

    Image supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa
    How important research really is, according to Paramount Africa's senior director of insights

     5 Sep 2022

    Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
    Integrators and relationships: what CMOs are looking for from agencies

     29 Aug 2022

    Is the plant-based revolution sowing the seeds for SA's fast food/QSR market growth?
    Is the plant-based revolution sowing the seeds for SA's fast food/QSR market growth?

     29 Aug 2022

    More Research news

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