Subscribe to industry newsletters

Search jobs

Verve open social intelligence hub in Brighton and communities hub in Toronto

Verve, the experts in culture communities and smart digital insight, have invested in two further global centres - Brighton on the south coast in the UK and another in Canada's largest city, Toronto.
Jack Mulholland
Jack Mulholland

The company has appointed Jack Mulholland as social intelligence associate director, as they step up the expansion of their social intelligence practice with the opening of the Brighton hub.

Mullholland joins following more than five years at Brandwatch as a research analyst. At Verve he will be part of the ignite@VERVE team, working in Brighton alongside Jodie Holland, design thinking specialist, and Lydia Burrell, collaborative qual expert. board director, Andy Dexter, who is also based in Brighton, will be on hand to provide mentoring and help with creative insight inspiration to the team.

Mulholland comments, “I’m delighted to be joining the team to bring my experience and ideas into the mix of what is already a really impressive group of research specialists. And to help bring Verve to Brighton is the cherry on the cake – it’s a great place for hybrid working: a combination of home, beach, local hub and bigger London hub provide all the elements for a rewarding career.”

Andrew Cooper, Verve founder and CEO, adds, “Brighton is the home of an ever-increasing pool of creative talent – we see it as an ideal location to build out both our social intelligence and design thinking practices, along with augmenting our culture and trends team.”

Gabriella Goldberg
Gabriella Goldberg

Meanwhile in Toronto (Canada), Gabriella Goldberg joins Verve as associate director research and consulting, as Verve build out a ‘centre of insight communities excellence’ in the city to support their ambitious North American growth plans.

Prior to joining Verve, Goldberg was most recently at Maru Group (previously Ipsos), where she built quantitative expertise across various industries including CPG, Retail, Pharma, and Agriculture. Goldberg comments, “I’m very excited to be joining Verve - not only do I get to work with an amazing and rapidly growing team, but I also get to bring a Canadian perspective into the mix. Toronto is one of the most multicultural cities in the world making it great place for a research hub, and I’m thrilled to now help Verve expand their presence here.”

Andrew Cooper Verve founder and CEO, comments, “It is an exciting time to be building out around brilliant people in both Toronto and Brighton. Both locations are centres of such inspiring and energising talent – and the bases offer great work/life balance lifestyles. As such both are fabulous locations for building out our post-pandemic – purposed for the new times - business model.”

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.

Let's do Biz