The process of brand management is not as complicated as a lot of non-brand or marketers sees it...
Rirhandzu Shingwenyana 7 Aug 2019
We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...
Rirhandzu Shingwenyana 12 Jul 2019
What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...
Rirhandzu Shingwenyana 2 Jul 2019
Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...
Rirhandzu Shingwenyana 27 May 2019
Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...
Rirhandzu Shingwenyana 11 Apr 2019
Government communicators need to realise that traditional communication is obsolete in this digital cultural age...
Rirhandzu Shingwenyana 5 Apr 2019
It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...
Rirhandzu Shingwenyana 8 Mar 2019
