First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...
Rirhandzu Shingwenyana 3 May 2021
There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...
Rirhandzu Shingwenyana 2 Feb 2021
The hype around WhatsApp's new privacy policies has drawn so much attention from the media. Many different views have been expressed and some are accurate and others not so accurate. Be that as it may, people have been misinformed...
Rirhandzu Shingwenyana 26 Jan 2021
Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...
Rirhandzu Shingwenyana 28 Sep 2020
Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...
Rirhandzu Shingwenyana 22 Sep 2020
Rirhandzu Shingwenyana discusses how you can use a marketing strategy to build relationships with your audience...
Rirhandzu Shingwenyana 26 Aug 2020
Influencer marketing has seen a meteorite growth in recent years. Its deserving growth is because of the penetration of social media and digital marketing. Although there are resounding beliefs that influencer marketing is a bubble that is going to blow off anytime soon...
Rirhandzu Shingwenyana 23 Jun 2020
What is important for brand reputation is to continue with communicating and marketing even amid a crisis as big as a global pandemic...
Rirhandzu Shingwenyana 10 Jun 2020
Rirhandzu Shingwenyana unpacks why during the lockdown, the e-sports economy presents similar marketing opportunities as that of live sports games...
Rirhandzu Shingwenyana 16 Apr 2020
By having the right dimensions at the perfect position it's highly possible to capitalise on CX and UX into your advantage and, knocking your objectives out of the park, splendidly...
Rirhandzu Shingwenyana 6 Apr 2020
Can using AI enable marketers to market and reach customers in a meaningful and impactful manner?...
Rirhandzu Shingwenyana 27 Feb 2020
Surviving the year 2020 will create a new trajectory for the decade ending 2030. However, one's survival will be determined by a myriad of dynamics internal and external of the business environment...
Rirhandzu Shingwenyana 15 Jan 2020
Is social media killing advertising? You've probably heard this question 1,000 times lately...
Rirhandzu Shingwenyana 17 Oct 2019
The process of brand management is not as complicated as a lot of non-brand or marketers sees it...
Rirhandzu Shingwenyana 7 Aug 2019
We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...
Rirhandzu Shingwenyana 12 Jul 2019
What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...
Rirhandzu Shingwenyana 2 Jul 2019
Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...
Rirhandzu Shingwenyana 27 May 2019
Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...
Rirhandzu Shingwenyana 11 Apr 2019
Government communicators need to realise that traditional communication is obsolete in this digital cultural age...
Rirhandzu Shingwenyana 5 Apr 2019
It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...
Rirhandzu Shingwenyana 8 Mar 2019
