Rirhandzu Shingwenyana

Marketing and communications professional
Location:South Africa


Rirhandzu Shingwenyana is a marketing and communications professional with experience in account management, social media and digital marketing campaign management, and marketing.
Understanding traditional and digital marketing

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

By Rirhandzu Shingwenyana 3 May 2021

What you should know about marketing in 2021

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

By Rirhandzu Shingwenyana 2 Feb 2021

The problem with switching from WhatsApp to Telegram and Signal

The hype around WhatsApp's new privacy policies has drawn so much attention from the media. Many different views have been expressed and some are accurate and others not so accurate. Be that as it may, people have been misinformed...

By Rirhandzu Shingwenyana 26 Jan 2021

The power of the hashtag for social impact marketing

Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...

By Rirhandzu Shingwenyana 28 Sep 2020

It is time to realign your brand

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

By Rirhandzu Shingwenyana 22 Sep 2020

Building relationships with your audience is the best marketing strategy

Rirhandzu Shingwenyana discusses how you can use a marketing strategy to build relationships with your audience...

By Rirhandzu Shingwenyana 26 Aug 2020

Influencer marketing bubble isn't about to blow off anytime soon

Influencer marketing has seen a meteorite growth in recent years. Its deserving growth is because of the penetration of social media and digital marketing. Although there are resounding beliefs that influencer marketing is a bubble that is going to blow off anytime soon...

By Rirhandzu Shingwenyana 23 Jun 2020

Marketing in the middle of a global crisis

What is important for brand reputation is to continue with communicating and marketing even amid a crisis as big as a global pandemic...

By Rirhandzu Shingwenyana 10 Jun 2020

The e-sports economy: Why it is significant for marketing opportunities

Rirhandzu Shingwenyana unpacks why during the lockdown, the e-sports economy presents similar marketing opportunities as that of live sports games...

By Rirhandzu Shingwenyana 16 Apr 2020

The age of exponential proportion of digital marketing - how to capitalise on CX and UX

By having the right dimensions at the perfect position it's highly possible to capitalise on CX and UX into your advantage and, knocking your objectives out of the park, splendidly...

By Rirhandzu Shingwenyana 6 Apr 2020

AI and marketing management

Can using AI enable marketers to market and reach customers in a meaningful and impactful manner?...

By Rirhandzu Shingwenyana 27 Feb 2020

The next year 10 years will be critical for traditional media industry's transformation

Surviving the year 2020 will create a new trajectory for the decade ending 2030. However, one's survival will be determined by a myriad of dynamics internal and external of the business environment...

By Rirhandzu Shingwenyana 15 Jan 2020

Social media is killing advertising? I don't think so.

Is social media killing advertising? You've probably heard this question 1,000 times lately...

By Rirhandzu Shingwenyana 17 Oct 2019

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

By Rirhandzu Shingwenyana 2 Jul 2019

Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 27 May 2019

Influencer marketing - the value of micro vs macro-influencer marketing tactics

Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...

By Rirhandzu Shingwenyana 11 Apr 2019

Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shingwenyana 5 Apr 2019

How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shingwenyana 8 Mar 2019

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