Michelle Francis is CEO and founder of Tradeway. She is passionate about experiential execution, compliance, ROMI and development of the youth for the formal job sector. Contact details: website | blog | Twitter @MichLeeFrancis | LinkedIn
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Michelle Francis
Moving brand ambassadors to grand ambassadors

A recent article in the New York Post describes the advent of Grand Ambassadors, which is a prognosis of where the experiential activation industry in South Africa could be, given training and investment in brand ambassadors.

Michelle FrancisBy Michelle Francis 16 May 2013

Michelle Francis
New currency for FMCG retail: shopper delight

There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective...

Michelle FrancisBy Michelle Francis 20 Feb 2013

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