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Marketing News in South Africa

Marketing & Media Marketing
2024 Trends | View newsletter1, newsletter2 | Previous years 2023 1st newsletter | 2023 2nd newsletter | 2022 1st newsletter | 2022 2nd newsletter | 2021 | 2020 | 2019 | eBooks: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 & 2009

Marketing & Media trends

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Digital, Marketing, Social Media Trends


Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences
Source:
How ‘ethical influencers’ engage their audiences about saving the planet

By Aya Aboelenien and Ai Ming Chow 2 days

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024
#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

By Kate Wolters 22 Feb 2024

Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023
Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023

27 Jan 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound
#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

  27 Jan 2023

#BizTrends2023: Inclusivity and social consciousness is smart marketing
#BizTrends2023: Inclusivity and social consciousness is smart marketing

  26 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023
#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

  25 Jan 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees
#BizTrends2023: What about the shoemaker's children?

  25 Jan 2023

Dale Hefer is CEO of the IMC (Integrated Marketing Council) which incorporates, Africa’s foremost integrated marketing conference
#BizTrends2023: The politics of marketing in 2023

, IMC Conference  24 Jan 2023

Anna Larkina, web content analysis expert at Kaspersky
#BizTrends2023: 7 tips on mitigating cyber risks to your corporate social media in 2023

  19 Jan 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School
#BizTrends2023: Embracing the messiness of brand in 2023

  18 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.
#BizTrends2023: Post-pandemic, CMOs face unknowns head on

  16 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé
#BizTrends2023: Connecting better with consumers

  13 Jan 2023

Claudia Smith, business director at Orange Ink. Source: Supplied.
#BizTrends2023: The year for stronger strategic intent

  12 Jan 2023

Carmen Murray, founder of Carmen Murray Communications says it's time for brands to dance the flamenco in 2023
#BizTrends2023: How to dance the flamenco in 2023

  12 Jan 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully
#BizTrends2023: The year of sponsorship

  11 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.
#BizTrends2023: Add the nano-influencer to your marketing arsenal

  11 Jan 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term
#BizTrends2023: 10 trends to take us from permacrisis to permahope

  10 Jan 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA
#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

  9 Jan 2023

Kirsty Bisset, managing director of HaveYouHeard’s Durban agency gives four marketing trends to keep an eye on in 2023
#BizTrends2023: 4 marketing trends for a big impact in 2023

  9 Jan 2023

Loyiso Twala, McCann Joburg's chief creative officer, examines what the new normal means to the creative industry
#BizTrends2023: Going beyond the so-called "new normal"

  9 Jan 2023

CMO at Metropolitan Nontokozo Madonsela. Source: Supplied.
#BizTrends2023: Marketing a driver of business strategy in insurance, says Momentum CMO

  9 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
#BizTrends2023: Global trends that will impact SA's creative industry

  9 Jan 2023

Source:
Shopping: how retailers are using the latest technology to boost in-store spending

  30 Dec 2022

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Predicting 2023 for creative agencies and clients

  12 Dec 2022

Risks that could impact retail in 2023
Risks that could impact retail in 2023

  6 Dec 2022

Source:
Brand equity key to building community with consumers

  5 Dec 2022

Source:
New global insights study published on LGBTQ+ marketing and its future

1 Dec 2022

Source:
5 marketing trends that will keep you ahead in 2023

  30 Nov 2022

Source:
2023 trends to expect in marketing, beauty and travel

29 Nov 2022

Value, family and escapism: Top trends driving toy retail this festive season
Value, family and escapism: Top trends driving toy retail this festive season

  9 Nov 2022

The reel deal in visual digital marketing
The reel deal in visual digital marketing

  14 Apr 2022

#BizTrends2022: 5 trends shaping marketing and communication in 2022
#BizTrends2022: 5 trends shaping marketing and communication in 2022

  16 Feb 2022

More Marketing news

More news

#BizTrends2023: Inclusivity and social consciousness is smart marketing
#BizTrends2023: Inclusivity and social consciousness is smart marketing

 26 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023
#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

 25 Jan 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees
#BizTrends2023: What about the shoemaker's children?

 25 Jan 2023

Dale Hefer is CEO of the IMC (Integrated Marketing Council) which incorporates, Africa’s foremost integrated marketing conference
#BizTrends2023: The politics of marketing in 2023

,  24 Jan 2023

Anna Larkina, web content analysis expert at Kaspersky
#BizTrends2023: 7 tips on mitigating cyber risks to your corporate social media in 2023

 19 Jan 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School
#BizTrends2023: Embracing the messiness of brand in 2023

 18 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.
#BizTrends2023: Post-pandemic, CMOs face unknowns head on

 16 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé
#BizTrends2023: Connecting better with consumers

 13 Jan 2023

Claudia Smith, business director at Orange Ink. Source: Supplied.
#BizTrends2023: The year for stronger strategic intent

 12 Jan 2023

Carmen Murray, founder of Carmen Murray Communications says it's time for brands to dance the flamenco in 2023
#BizTrends2023: How to dance the flamenco in 2023

 12 Jan 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully
#BizTrends2023: The year of sponsorship

 11 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.
#BizTrends2023: Add the nano-influencer to your marketing arsenal

 11 Jan 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term
#BizTrends2023: 10 trends to take us from permacrisis to permahope

 10 Jan 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA
#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

 9 Jan 2023

CMO at Metropolitan Nontokozo Madonsela. Source: Supplied.
#BizTrends2023: Marketing a driver of business strategy in insurance, says Momentum CMO

 9 Jan 2023

Loyiso Twala, McCann Joburg's chief creative officer, examines what the new normal means to the creative industry
#BizTrends2023: Going beyond the so-called "new normal"

 9 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
#BizTrends2023: Global trends that will impact SA's creative industry

 9 Jan 2023

Kirsty Bisset, managing director of HaveYouHeard’s Durban agency gives four marketing trends to keep an eye on in 2023
#BizTrends2023: 4 marketing trends for a big impact in 2023

 9 Jan 2023

Source:
Shopping: how retailers are using the latest technology to boost in-store spending

 30 Dec 2022

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Predicting 2023 for creative agencies and clients

 12 Dec 2022

Risks that could impact retail in 2023
Risks that could impact retail in 2023

 6 Dec 2022

Source:
Brand equity key to building community with consumers

 5 Dec 2022

Source:
New global insights study published on LGBTQ+ marketing and its future

1 Dec 2022

Source:
5 marketing trends that will keep you ahead in 2023

 30 Nov 2022

Source:
2023 trends to expect in marketing, beauty and travel

29 Nov 2022

Value, family and escapism: Top trends driving toy retail this festive season
Value, family and escapism: Top trends driving toy retail this festive season

 9 Nov 2022

The reel deal in visual digital marketing
The reel deal in visual digital marketing

 14 Apr 2022

#BizTrends2022: 5 trends shaping marketing and communication in 2022
#BizTrends2022: 5 trends shaping marketing and communication in 2022

 16 Feb 2022

#BizTrends2022: Telling Africa's stories empathetically
#BizTrends2022: Telling Africa's stories empathetically

 8 Feb 2022

Bronwyn Williams
#BizTrends2022: Game players - the gig workers of the future?

 7 Feb 2022

5 marketing trends to expect in 2022
5 marketing trends to expect in 2022

 4 Feb 2022

Image supplied: Johanna McDowell
#BizTrends2022: The agency-marketer relationship

 31 Jan 2022

#BizTrends2022: Not just a t-shirt - fashion as culture, community and protest
#BizTrends2022: Not just a t-shirt - fashion as culture, community and protest

 26 Jan 2022

Source: Supplied
Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

#BizTrends2022: Dali Tembo - Trends are the bridge between brands and people
#BizTrends2022: Dali Tembo - Trends are the bridge between brands and people

 17 Jan 2022

#BizTrends2022: What will shape influencer marketing post Covid-19?
#BizTrends2022: What will shape influencer marketing post Covid-19?

 12 Jan 2022

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick
#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

 10 Jan 2022

#BizTrends2022: Saving the soul of digital marketing
#BizTrends2022: Saving the soul of digital marketing

 7 Jan 2022

#BizTrends2022: Gaming is not a game anymore
#BizTrends2022: Gaming is not a game anymore

 7 Jan 2022

#BizTrends2022: After messaging fragmentation comes messaging consolidation
#BizTrends2022: After messaging fragmentation comes messaging consolidation

 6 Jan 2022

More Marketing news

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