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Marketing & Media trends

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#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

Jessica TennantBy Jessica Tennant 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

Craig HannabusBy Craig Hannabus 11 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

Ann-Mari HöfingerBy Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen MeierBy Glen Meier 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

Joey KhuvutluBy Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

Brett MorrisBy Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

Richard LordBy Richard Lord 6 Jan 2021

#BizTrends2021: Tracking memories and using nostalgia
#BizTrends2021: Tracking memories and using nostalgia

Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments...

Nicola CooperBy Nicola Cooper 6 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

Leigh CrymbleBy Leigh Crymble 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

Lindani NtsibandeBy Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

Francois van DykBy Francois van Dyk 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld
#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

Siya MetaneBy Siya Metane 6 Jan 2021

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse
#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...

Styli CharalambousBy Styli Charalambous 6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future
#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

Bronwyn WilliamsBy Bronwyn Williams 3 Aug 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

Juanita PienaarBy Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

Jessica TennantBy Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

Jessica TennantBy Jessica Tennant 23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica TennantBy Jessica Tennant 28 Apr 2020

#IABInsightSeries: Trends transforming the digital economy (JHB)
#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

Jessica TennantBy Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology
#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

Jessica TennantBy Jessica Tennant 20 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (CPT)
#IABInsightSeries: Trends transforming the digital economy (CPT)

The first IAB Insight event of the year and 13th episode of the series focused on the future of work and the trends that are transforming the digital economy. Here, Nkanyezi Masango (King James Group), Monique Claassen (Kantar), Matt Wilke (24.com), and Roan Mackintosh (incuBeta) share insights on the subject...

Jessica TennantBy Jessica Tennant 20 Mar 2020

The next decade of digital marketing
The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

Jessica BarrellaBy Jessica Barrella 19 Feb 2020

#BizTrends2020: Imagine the impossible
#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

Odette van der HaarBy Odette van der Haar 24 Jan 2020

#BizTrends2020: What you need to know about AI in 2020
#BizTrends2020: What you need to know about AI in 2020

Artificial Intelligence (AI) is the ability of computers to learn, gain experience and make decisions, just like humans...

Avsharn BachooBy Avsharn Bachoo 17 Jan 2020

#BizTrends2020: It's the year of the gamechangers
#BizTrends2020: It's the year of the gamechangers

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content...

Zubeida GoolamBy Zubeida Goolam 16 Jan 2020



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