Profile

Johan Walters is Lead Consultant at Incubeta. With more than 20 years' experience in digital marketing, Johan specialises in helping brands on their transformation towards digital marketing maturity.
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#BizTrends2022: Digital transformation is dead! What's next?
#BizTrends2022: Digital transformation is dead! What's next?

When we entered 2021, Incubeta pointed out that the digital marketing crystal ball was broken. Behavioural patterns had been turned on their head, rendering algorithmic decisions all but impossible...

By Johan Walters 7 Jan 2022

Building a Centre of Excellence to deliver functional digital maturity
Building a Centre of Excellence to deliver functional digital maturity

Setting up a Centre of Excellence can nurture a cohesive team, focused on deliverables that benefit the entire organisation, while moving it closer to real digital maturity...

By Johan Walters 5 Mar 2020

Why enterprise martech implementations fail

One of the biggest stumbling blocks when trying to harness the power of cloud marketing technology is a fundamental disconnect between marketing, business and technology leaders...

By Johan Walters 4 Mar 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

The last decade was all about the cloud. From 2010 the cloud moved from novelty to the accepted means to deploy infrastructure...

By Johan Walters 15 Jan 2020

How data can help CMOs reach Google's elusive multi-moment

DQ&A Managing Consultant Johan Walters takes a look at how owning your own martech and using data can help marketing pros join the top two percent of European companies...

By Johan Walters, Issued by Incubeta 4 Oct 2019

How data can help CMOs reach Google's elusive multi-moment

DQ&A managing consultant, Johan Walters, takes a look at how owning your own martech and using data can help marketing pros...

By Johan Walters 2 Oct 2019

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