Managing Director at Incubeta MEA
#BizTrends2021: Digital marketing comes under the spotlight in 2021

Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....

By Roan Mackintosh 6 Jan 2021

#BizTrends2020: Marketing teams must activate data insight in 2020 or be left behind

Companies are tripping up in their attempts to embrace the opportunities of digital transformation. Creating great customer journeys relies on the smart use of available data...

By Roan Mackintosh 13 Jan 2020

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