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Covid-19

Covid-19

Covid-19

Covid-19

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#BizTrends2021: Change is inevitable, growth is deliberate
#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

Leigh TaylerBy Leigh Tayler 3 Feb 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

Jessica TennantBy Jessica Tennant 11 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

Brett MorrisBy Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

Richard LordBy Richard Lord 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

Lindani NtsibandeBy Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

Johanna McDowellBy Johanna McDowell 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies
#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

César VacchianoBy César Vacchiano 6 Jan 2021

#BizTrends2021: Advertising and Covid-19
#BizTrends2021: Advertising and Covid-19

It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...

Sibusiso SitoleBy Sibusiso Sitole 6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

Johanna McDowellBy Johanna McDowell 27 Aug 2020

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Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

Bronwyn WilliamsBy Bronwyn Williams 30 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

Juanita PienaarBy Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

Jessica TennantBy Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

Jessica TennantBy Jessica Tennant 23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica TennantBy Jessica Tennant 28 Apr 2020

Covid-19 advertising, a video supercut shows it's all the same
Covid-19 advertising, a video supercut shows it's all the same

"Times like these," "more than ever," "home," "family," "here for you," "we've always been there for you," "we may be apart, but we can stay connected," "we'll get through this together." A universal brand message of solidarity, accompanied by sombre piano music and B-roll footage of empty public spaces. It's all the same.

Jessica TennantBy Jessica Tennant 24 Apr 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

Leigh AndrewsBy Leigh Andrews 24 Feb 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason StewartBy Jason Stewart 28 Jan 2020

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

Wayne NaidooBy Wayne Naidoo 27 Jan 2020

#BizTrends2020: #IamTrending, so now what?
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

Kirk GainsfordBy Kirk Gainsford 27 Jan 2020

#BizTrends2020: Diversity is creativity
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

Camilla ClerkeBy Camilla Clerke 23 Jan 2020

#BizTrends2020: Speaking of things yet to come
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

Sizakele MarutlulleBy Sizakele Marutlulle 22 Jan 2020

#BizTrends2020: Culture systems, systems culture
#BizTrends2020: Culture systems, systems culture

It's one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them...

Elouise KellyBy Elouise Kelly 21 Jan 2020

The key trends within the airport environment in 2020
The key trends within the airport environment in 2020

Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment out-of-home player Airport Ads, unpacks the most pertinent trends for 2020...

Issued by Provantage Media Group 20 Jan 2020

#BizTrends2020: Creativity's tipping point in business
#BizTrends2020: Creativity's tipping point in business

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

Gillian RightfordBy Gillian Rightford 20 Jan 2020

#BizTrends2020: Keep it simple in 2020
#BizTrends2020: Keep it simple in 2020

M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus...

Mike Abel and Makosha Maja-RasethabaBy Mike Abel and Makosha Maja-Rasethaba 20 Jan 2020



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