Media Trends

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Covid-19

Covid-19

Covid-19

Covid-19

Marketing & Media trends

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#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

The media and marketing space has changed significantly over the past year due to Covid-19. Over the course of the year, advertisers faced major challenges...

Strini NaickerBy Strini Naicker 25 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

Jessica TennantBy Jessica Tennant 11 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

Brett MorrisBy Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

Richard LordBy Richard Lord 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

Lindani NtsibandeBy Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

Francois van DykBy Francois van Dyk 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld
#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

Siya MetaneBy Siya Metane 6 Jan 2021

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse
#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...

Styli CharalambousBy Styli Charalambous 6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future
#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

Bronwyn WilliamsBy Bronwyn Williams 3 Aug 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

Juanita PienaarBy Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

Jessica TennantBy Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

Jessica TennantBy Jessica Tennant 23 Jun 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

Leigh AndrewsBy Leigh Andrews 24 Feb 2020

#BizTrends2020: The growth of mass market digital content
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

Zibusiso MkhwanaziBy Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders
#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

Josephine BuysBy josephine buys 22 Jan 2020

Going for growth in 2020: Have you looked towards uncomfortable places?
Going for growth in 2020: Have you looked towards uncomfortable places?

The choice facing businesses in 2020 is a simple but challenging one: Will you stay in survival mode or go for growth?...

By Ashish Williams, Issued by MediaCom 15 Jan 2020

#BizTrends2020: The year of storytelling
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

Masego MotsogiBy Masego Motsogi 14 Jan 2020

#BizTrends2020: End of an era as the 3rd party cookie crumbles
#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling...

Lisa MacleodBy Lisa Macleod 14 Jan 2020

#BizTrends2020: Radio's rocky but rising road
#BizTrends2020: Radio's rocky but rising road

It seems like at the end of every year, we are equal parts derisive of the last 12 months and optimistic about the next...

Nick GrubbBy Nick Grubb 13 Jan 2020

#BizTrends2020: Top digital video and influencer marketing trends to consider
#BizTrends2020: Top digital video and influencer marketing trends to consider

South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...

Danilo AcquistoBy Danilo Acquisto 9 Jan 2020

2020 media trends and predictions (or how not to get distracted by shiny new things)
2020 media trends and predictions (or how not to get distracted by shiny new things)

The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before...

By Anusha Harri, Issued by Kantar 7 Jan 2020

#BizTrends2020: Bringing the female voice to the forefront of radio in 2020
#BizTrends2020: Bringing the female voice to the forefront of radio in 2020

2019 was a painful year for South African women. The brutal murders of women like Uyinene Mrwetyana, Meghan Cremer and Leighandre 'Baby Lee' Jegels left South Africans shocked, sad and angry...

Boni MchunuBy Boni Mchunu 7 Jan 2020

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

#EntrepreneurMonth: Simon Dingle on how media is being reimagined in the 21st century
#EntrepreneurMonth: Simon Dingle on how media is being reimagined in the 21st century

With his characteristic dry, wry wit in full force, I sat down with entrepreneur-at-heart Simon Dingle for an exclusive interview after his Catalyst Africa presentation, on why an open internet that connects people is a winner for every industry...

Leigh AndrewsBy Leigh Andrews 25 Nov 2019

The PRC on why the future of data is fusion
The PRC on why the future of data is fusion

Get ready for a wealth of acronyms! The newly refreshed Publisher Research Council (PRC) showcased the power of the PAMS Brands and People, Products and Platforms (PPP) fused data, providing a teaser of insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time. Here's what you missed...

Leigh AndrewsBy Leigh Andrews 19 Nov 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible
BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

Leigh AndrewsBy Leigh Andrews 23 Aug 2019

#WorldRadioDay: John Maytham on radio's role in 2019
#WorldRadioDay: John Maytham on radio's role in 2019

On 13 February - World Radio Day - media veteran John Maytham shared memories, insights and impersonations from his radio career in a full-to-the-rafters lunchtime lecture held at Red & Yellow School...

Leigh AndrewsBy Leigh Andrews 13 Feb 2019



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