Marketing Trends

Covid-19

Covid-19

Covid-19

Covid-19

Covid-19

Marketing & Media trends

More Articles
5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

Greg ChenBy Greg Chen 4 Mar 2021

What you should know about marketing in 2021
What you should know about marketing in 2021

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

Rirhandzu ShingwenyanaBy Rirhandzu Shingwenyana 2 Feb 2021

#BizTrends2021: Looking at marketing trends in the new normal
#BizTrends2021: Looking at marketing trends in the new normal

If 2020 has taught us one lesson, it's that uncertainty is the cornerstone of our reality...

Nontokozo MadonselaBy Nontokozo Madonsela 29 Jan 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

The media and marketing space has changed significantly over the past year due to Covid-19. Over the course of the year, advertisers faced major challenges...

Strini NaickerBy Strini Naicker 25 Jan 2021

#BizTrends2021: The rise of D2C
#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

Michael SmollanBy Michael Smollan 14 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

Tracy JonesBy Tracy Jones 13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

Jessica TennantBy Jessica Tennant 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

Craig HannabusBy Craig Hannabus 11 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity
#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

Karyn StrybosBy Karyn Strybos 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen MeierBy Glen Meier 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

Joey KhuvutluBy Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?
#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

Stuart SimsBy Stuart Sims 6 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021
#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....

Warren MossBy Warren Moss 6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021
#BizTrends2021: Tech democratisation will set the tone for 2021

If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises...

By Andrew Smit and Johan Walters 6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges
#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery...

Niamh NicLiamBy Niamh NicLiam 6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

Photo by  from .
Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

Bronwyn WilliamsBy Bronwyn Williams 30 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

Juanita PienaarBy Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

Jessica TennantBy Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

Jessica TennantBy Jessica Tennant 23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica TennantBy Jessica Tennant 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica TennantBy Jessica Tennant 28 Apr 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

Leigh AndrewsBy Leigh Andrews 24 Feb 2020

The next decade of digital marketing
The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

Jessica BarrellaBy Jessica Barrella 19 Feb 2020

The rising case of populism and its impact on brands
The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

Nonye Mpho OmotolaBy Nonye Mpho Omotola 11 Feb 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason StewartBy Jason Stewart 28 Jan 2020

#BizTrends2020: The growth of mass market digital content
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

Zibusiso MkhwanaziBy Zibusiso Mkhwanazi 28 Jan 2020



Show more
Let's do Biz