Dale Hefer

Dale Hefer

CEO at Integrated Marketing Conference
Location:South Africa

Profile

Dale started through-the-line agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing in excess of R100m per year...
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#BizTrends2022: Measuring the business of marketing
#BizTrends2022: Measuring the business of marketing

Understanding that "Marketing is BusinessTM" (a term trademarked by the IMC) has never been more critical than it is today. The conversation between marketers and CEOs is poised to deepen in 2022, as marketing evolves from a cost centre to a profit...

Dale HeferBy Dale Hefer 5 Jan 2022

Measuring the value of social media
Measuring the value of social media

Dale Hefer, CEO of the Nedbank IMC Conference, says that without insightful user-centred monitoring, social media campaigns can be sold short on the value and impact they create for the brand...

Dale HeferBy Dale Hefer, Issued by IMC Conference 13 Oct 2021

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

Dale HeferBy Dale Hefer 17 Jan 2020

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