In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....
Warren Moss 6 Jan 2021
How can a disruptive company rely on traditional, pre-modern marketing thinking to drive home the values of their 21st-century brand?
Warren Moss 30 Jan 2019
It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...
Warren Moss 5 Jul 2018
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013
Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012.
Warren Moss 20 Jan 2012
Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the global event and how local marketers can apply them to Africa's rapidly growing mobile audience.
Warren Moss 23 Nov 2011