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Marketing Trends

2024 Trends | View newsletter1, newsletter2 | Previous years 2023 1st newsletter | 2023 2nd newsletter | 2022 1st newsletter | 2022 2nd newsletter | 2021 | 2020 | 2019 | eBooks: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 & 2009

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How ‘ethical influencers’ engage their audiences about saving the planet 
Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024
#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

By Kate Wolters 22 Feb 2024

#BizTrends2021: Looking at marketing trends in the new normal
#BizTrends2021: Looking at marketing trends in the new normal

  29 Jan 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

  25 Jan 2021

#BizTrends2021: The rise of D2C
#BizTrends2021: The rise of D2C

  14 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

  13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

  11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

  11 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021
#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

  6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges
#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

  6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021
#BizTrends2021: Tech democratisation will set the tone for 2021

  6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity
#BizTrends2021: Communication refocuses on people-centricity

  6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

  6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

  6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?
#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

  6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

  26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

24 Nov 2020

Photo by from .
Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

  30 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

  25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

  24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

  23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

  21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

  13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

  28 Apr 2020

Perennial mindset. Image via Gallo/Getty.
#FairnessFirst: How to end office ageism with a perennial mindset

  24 Feb 2020

The next decade of digital marketing
The next decade of digital marketing

  19 Feb 2020

The rising case of populism and its impact on brands
The rising case of populism and its impact on brands

  11 Feb 2020

Zibusiso Mkhwanazi is the founder and Group CEO of M&N Brands.
#BizTrends2020: The growth of mass market digital content

  28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

  28 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

  23 Jan 2020

rett Rogers, culture lead at Cape Town advertising agency HaveYouHeard and content curator for In_
#BizTrends2020: Pop culture and its drivers in 2020

  23 Jan 2020

More Marketing news

More news

#BizTrends2021: Looking at marketing trends in the new normal
#BizTrends2021: Looking at marketing trends in the new normal

 29 Jan 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

 25 Jan 2021

#BizTrends2021: The rise of D2C
#BizTrends2021: The rise of D2C

 14 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

 13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

 11 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021
#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

 6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021
#BizTrends2021: Tech democratisation will set the tone for 2021

 6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges
#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

 6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity
#BizTrends2021: Communication refocuses on people-centricity

 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

 6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?
#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

 6 Jan 2021

Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

 26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

24 Nov 2020

Photo by from .
Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

 30 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

 23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

 28 Apr 2020

Perennial mindset. Image via Gallo/Getty.
#FairnessFirst: How to end office ageism with a perennial mindset

 24 Feb 2020

The next decade of digital marketing
The next decade of digital marketing

 19 Feb 2020

The rising case of populism and its impact on brands
The rising case of populism and its impact on brands

 11 Feb 2020

Zibusiso Mkhwanazi is the founder and Group CEO of M&N Brands.
#BizTrends2020: The growth of mass market digital content

 28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

 28 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

 23 Jan 2020

rett Rogers, culture lead at Cape Town advertising agency HaveYouHeard and content curator for In_
#BizTrends2020: Pop culture and its drivers in 2020

 23 Jan 2020

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

 22 Jan 2020

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

 21 Jan 2020

Elouise Kelly, managing director at Ogilvy Johannesburg.
#BizTrends2020: Culture systems, systems culture

 21 Jan 2020

Mike Abel and Makosha Maja-Rasethaba, chief executive partner at M&C Satchi Abel Group and head of strategy for M&C Saatchi Abel Johannesburg respectively.
#BizTrends2020: Keep it simple in 2020

 20 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in business

 20 Jan 2020

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

 17 Jan 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

 15 Jan 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumbles

 14 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

 14 Jan 2020

More Marketing news

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