Profile

Andrew Smit is a digital data specialist at Incubeta with more than a decade's worth of experience in the online marketing world.
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

By Andrew Smit 15 Jan 2020

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 14 Jan 2019

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