Mirroring innovative retail trends pioneered throughout Europe and the USA, this food emporium features a number of food departments. Apart from the fresh fruit and vegetables, this store includes a bakery, biltong bar and butchery, an international deli and cheese counter, and a selection of non-perishable groceries.
In addition, this upmarket Fresher Food Store also features a 'fruit stop' section offering the freshly made juices and smoothies, plus its very own in-store coffee bar in partnership with the Seattle Coffee Company.
Commenting on the launch of the latest Fresher Food Store, Brian Coppin, co-founder and managing director of Fruit & Veg City said: "After more than seven years of strong support from the surrounding community, the decision was made to relocate this Fresher Food Store from the CBD to the trendy Diamond Pavilion Mall. Not only does this afford customers with a more convenient shopping destination, it has also afforded us the opportunity to transform the Fresher Food Store retail environment by introducing innovative features that provide customers with a world-class shopping experience."
Fruit & Veg City's Fresher Food Store at Diamond Pavilion Mall is situated along Oliver Street in Momentum Heights, Kimberley.
Operating hours are: Mondays - Thursday @ 9am - 6pm; Fridays @ 9am - 7pm; Saturdays @ 9am - 5pm; and Sundays @ 9am - 2pm. However, extended shopping hours are planned for the first few weeks following the opening.