With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger.
Nicola Cooper 12 hours ago
Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance. The iconic brand has increased its Brand Strength Index (BSI) score three points from 91.5 to 94.8 out of 100 over the past year, pulling ahead of the likes of McDonald's, Coca-Cola, Lego, and Disney.
18 hours ago
The fresh produce industry's characteristics can easily be defined by those of its products - quick turnaround and short shelve life. It is definitely not an easy game and keeping your finger on the pulse of defining trends is essential.
Lindie Stroebel 1 day ago
PayU is the world's emerging market payment provider, focusing on cross-border payment integrations, especially in the area of enterprise and large-scale businesses seeking to expand across the continent. But what can we see happening in 2019?
Evan-Lee Courie 1 day ago
Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience. This hybrid approach will impact on the retail environment of the future.
Cecil Ungerer 18 Jan 2019
Nine years ago we were famously quoted as saying, "In 10 years' time nobody will go into a physical store to buy something they know they need." We believed that e-commerce was such an obviously better way of shopping. We were wrong. As of today, Yuppiechef has opened brick-and-mortar stores in four prime locations - most recently at the V&A Waterfront in Cape Town.
Andrew Smith 16 Jan 2019
Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges.
Michael Baretta 16 Jan 2019
Market research provider Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business globally.
15 Jan 2019
NEWSWATCH: In response to the #MeToo movement, Gillette has released an ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' as a call for men to hold each other accountable and to lead a better example for the 'men of tomorrow' to help put an end to 'toxic masculinity', such as bullying, sexism and sexual harassment.
15 Jan 2019
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points.
Leigh Andrews 15 Jan 2019
If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data; rich with biases - just ask 'Bargaining Busi' and 'Premium Pam'.
Dali Tembo 15 Jan 2019