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Why managed media is the cornerstone of in-store brand communication

It seems that retail has, somewhat, come full circle over the past few decades. The in-store shopping experience started off with stock on shelf being the sole priority for shoppers and manufacturers alike. A simple, clean, well-lit, competently managed and heavily stocked store was the main mutual goal. It was, perhaps around the 'hypermarket' era of the mid '70s in South Africa, which retailers started thinking differently. Inspired by the French and American big-box store type 'hype' a decade prior, South African retailers slowly turned the shopping experience into a more immersive, carnival-style one. The premise being that in order to engage shoppers in a more meaningful way and increase sales, retailers would allow brands to flood the floor with a vast range of activity and point-of-sale material to attract attention to product and promotion (whilst earning a fat sum in exchange for the retail estate.) This extended, in its prime to live bands, boxing matches and beauty competitions being hosted in these retail spaces. 9 Dec 2020 Read more

Technology-integrated township advertising

It is well known that brands struggle to understand the return when it comes to their advertising efforts in the general trade. Brands are also desperate to get a grip on customer data at spaza level. Issues relating to stock, promotions, new product and pricing are some of the fundamental questions that brand managers need answers to. 24 Jul 2020 Read more

Key Distributors boosts sales by 25% with ConnectFMCG

Key Distributors, a business of Value Logistics, is a warehousing and sales company focused on the distribution of FMCG products to formal and informal retail markets in South Africa. The warehousing and distribution landscape has changed in the past decade, shifting from formal retail to the ever growing segments of the informal trade and forecourt business. This shift means pressure to visit more stores across a larger territories with smaller sale baskets per customer. 25 May 2020 Read more

How brands should prepare for life after #Covid-19

With a significant number of the world's population staying at home due to the Covid-19 pandemic, there is no doubt that the advertising industry has felt the pinch. South Africa has experienced very strong leadership during this crisis but the psychology of being in isolation is leaving people feeling trapped both mentally and physically. A trip to the grocery store or pharmacy is one of the few necessary 'outings' we are afforded. Whilst a visit to the shops may seem eerie and alien with people not looking at or speaking to each other, we believe that this is the precise opportunity for brands to jump in and bring much-needed comfort to the Covid-19 shopping experience. 8 Apr 2020 Read more

Image recognition: Does it actually work for South African retail?

In-store trade compliance, category management and the measurement of promotional execution have come a long way in the past five years. Whether FMCG brands use the services of merchandising agencies or deploy their own sales force automation technology, the advancements in this arena have certainly created a more efficient sales force. 9 Mar 2020 Read more

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