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Uncompromised values: What this SA consumer trend means for brands

South Africans' deep appreciation of money, time, and relationships has resulted in the creation of a whole new set of value systems and priorities...

19 Jan 2022

Brick-and-mortar retail is not dead in a post-pandemic world
Brick-and-mortar retail is not dead in a post-pandemic world

Hamiltons Advertising has seen a return to traditional shopping through increased consumer dwell time in two recently opened client stores...

Issued by Hamiltons in Creative Company 19 Jan 2022

8 things to know about e-commerce photography in 2022
8 things to know about e-commerce photography in 2022

If businesses have learned anything from 2021, it's that top-notch product shots are nonnegotiable. The way customers shop has changed forever - online retail is the new normal, making high-quality photos more important than ever before...

Issued by Studio[K]irmack 18 Jan 2022

Source: © Ivelin Radkov
Convenience: The new gold standard, but what about value?

If convenience is the "new battleground*", four industry experts believe it must go hand in hand with value...

18 Jan 2022

3 ways to set your e-commerce journey up for success in 2022
3 ways to set your e-commerce journey up for success in 2022

OneDayOnly's Jessica van der Westhuyzen shares her three most valuable insights to ensure your e-commerce journey gets off to the best start possible in 2022...

18 Jan 2022

Source:
Where is digital marketing heading for SA retailers in 2022?

2021 was an interesting year for marketing, as more businesses - big and small - turned to digital to reach...

Ewoudt CloeteBy Ewoudt Cloete 18 Jan 2022

Brutal Fruit launches a fragrance in surprise move
Brutal Fruit launches a fragrance in surprise move

SAB's spritzer brand Brutal Fruit has unexpectedly launched a Brutal Fruit fragrance, called You Belong...

17 Jan 2022

#BizTrends2022: How seamless interactivity will define 2022
#BizTrends2022: How seamless interactivity will define 2022

Customer-centricity and convenience will set the tone for successful e-commerce strategies in 2022 with every retail channel creation an integral part of a convenient end-to-end journey, notes KFC's Nicholas Duminy...

Nicholas DuminyBy Nicholas Duminy 17 Jan 2022

#BizTrends2022: CX, disloyalty and lessons from the ice-cream shop

Amanda Reekie shares a few observations about shifts in consumer needs, attitudes and behaviours and how they will impact retail...

Amanda ReekieBy Amanda Reekie 14 Jan 2022

Fashion e-tailer RunwaySale rebrands to MyRunway
Fashion e-tailer RunwaySale rebrands to MyRunway

The rebrand comes on the back of a period of sustained growth for the e-commerce outfit...

12 Jan 2022

Customer loyalty, smoyalty

Marketers have spent many years and countless millions building customer loyalty for their brands. It took a global lockdown to curtail the spread of Covid-19 less than two years to undue all that effort and adspend...

12 Jan 2022

Jonathan Cherry, futurist and founder of Cherryflava Media. Source: Supplied
#BizTrends2022: The great retail powershift is here

Futurist Jonathan Cherry weighs in on how the decentralisation of the marketplace is turning the retail industry on its head...

Jonathan CherryBy Jonathan Cherry 12 Jan 2022

Toy and entertainment giant Hasbro names Chris Cocks as CEO
Toy and entertainment giant Hasbro names Chris Cocks as CEO

Hasbro, the owner of brands including Monopoly, Play-Doh, Dungeons & Dragons and Peppa Pig, has appointed Chris Cocks as its new CEO, effective 25 February...

10 Jan 2022

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick
#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

Distell's marketing director unpacks key themes in South Africa's alcohol landscape that she expects will hold firm in 2022...

Natasha MaharajBy Natasha Maharaj 10 Jan 2022




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