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Lessons in courage and innovation in a pandemic

The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...

25 Feb 2021

How loyalty and rewards will drive shopper behaviour in SA's retail main market

2Engage shares a few predictions for trends in the loyalty and rewards space in South Africa's retail main market...

24 Feb 2021

#OrchidsandOnions: Cheapie bucks the trend

Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...

By Brendan Seery 23 Feb 2021

BMi Research to launch online mystery shopping tool

BMi Research will launch an online customer experience solution that measures and provides insights to help companies improve their customers' online shopping experience...

Issued by BMi Research 23 Feb 2021

P&G reaffirms commitment to drive gender equality in Africa

P&G announced new declarations aimed to propel gender equality across Africa, Asia Pacific and the Middle East at its third #WeSeeEqual summit for the region...

22 Feb 2021

#BehindtheBrandManager launches on Bizcommunity

Being acknowledged and appreciated is everything and this April it's the turn of brand managers on Biz...

Issued by 22 Feb 2021

Exploring digital signage in a post-Covid world

Times have changed, and so has what consumers want and expect of brands. When we think about shopping now, our concerns lie a little deeper than whether the item is in stock or not. Now shoppers are thinking about how to get hold of said product while staying safe and avoiding crowded spaces...

18 Feb 2021

Print + digital = a winning formula for Woolworths Taste

Woolworths Taste continues to hold its own, with a 13% increase in circulation in 2020 Q4 and unprecedented online performance in January 2021...

Issued by New Media 18 Feb 2021

You bought what for dinner?!?

Mo's already read, from research carried out by KLA, that participants in a recent blind tasting survey couldn't tell the difference between boxed and bottled wine...

By Kangwe Monkoane, Issued by KLA 18 Feb 2021

5 ways for shopping malls to boost their tenants creatively

Shopping mall marketing teams, together with events agencies, are creating new and unique ways to involve tenants in their marketing strategies...

By Amanda Rabinowitz-Muller 17 Feb 2021

Bos Brands strengthens D2C focus as e-commerce hots up

Bos Brands is ramping up its direct-to-consumer offering with the launch of a subscription service. This follows a revamp of the company's online store last year...

By Lauren Hartzenberg 16 Feb 2021

#OrchidsandOnions: Change is as good as...

Refreshing: Orchid for Cell C for reviving big brand storytelling; Capitalises on aspiration - which drives many to search for better lives...

By Brendan Seery 16 Feb 2021

Sportscene shines a light on TFG's digital transformation

There is plenty of talk about digital innovation and disruption in the retail sector but TFG's Sportscene brand walks the talk. The brand's app includes a media channel attracting up to a million views a month and a livestream radio station...

Issued by TFG (The Foschini Group) 11 Feb 2021

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