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Pioneering the African influencer marketing space, Style ID Africa is an agency and technology platform with over 35,000 registered and vetted influencers across 10 African countries.
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Prepare your brand for the future with this not-so-average agency
We are an integrated African influencer marketing agency and technology platform with our own proprietary software and African audience in over 10 African countries. We provide end-to-end performance-based influencer marketing strategies and campaigns that drive sales and business growth. Innovation, cost-effective campaigns, real-time data and return on investment are at the core of our business. 3 Jun 2024 Read more

Elevating the African digital and influencer marketing landscape with Style ID Africa
The Business of Influence Podcast Season 2: Digital and influencer marketing insights and strategies with expert hosts and guests providing invaluable key takeaways. 6 Mar 2024 Read more

Style ID Africa's latest webinar series aimed at powering business growth
Style ID Africa's commitment to empowering Africa's influencer marketing industry has manifested into a series of free webinars aimed at revolutionising the way we use social media for our brands and businesses. 25 Oct 2023 Read more

The Business of Influence podcast: Demystifying influencer marketing and powering business growth
The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent. 23 Oct 2023 Read more

Leveraging influencer marketing for B2B brands: Powering business growth
Influencer marketing has been predominantly associated with lifestyle and consumer brands, but it's a misconception to believe that B2B brands cannot benefit from this modern-age form of marketing. B2B influencer marketing can be a game-changer for businesses looking to establish authority and enhance brand awareness. 28 Sep 2023 Read more

Unveiling the overlooked: The key qualitative metrics in influencer campaigns
While quantitative metrics dominate influencer marketing reporting, it's crucial to acknowledge the significance of qualitative metrics. Discover the metrics often neglected by brands and marketers, which can enhance campaign success from the outset. 21 Jul 2023 Read more

Why copy+paste influencer campaigns don't work
In the age of segmented audiences and diverse influencers, applying the same deliverables across different influencers in a campaign falls short. Brands must recognise the value of tailored messaging and content executions, as audiences crave authenticity and personalisation. 19 Jul 2023 Read more

5 trends shaping influencer marketing in 2023: Stay ahead with Style ID Africa
In the ever-evolving landscape of influencer marketing, staying ahead of the curve is crucial for brands, marketers, and influencers alike. At Style ID Africa, we have dedicated the past six months to closely observing internet and social media trends, patterns, and behaviour among our extensive database of 35,000 influencers across 10 African countries. 23 Jun 2023 Read more

Using extended reality for compelling storytelling - Style ID Africa
Style ID Africa, an influencer marketing agency and platform, recently launched an interactive Instagram filter for South African social media users. This filter was used as a key focus to launch Under Armour's Summerized Collection. 9 Mar 2023 Read more

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