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How to kick-start an FMCG product in the pharmaceutical space
How to kick-start an FMCG product in the pharmaceutical space

I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa...

By Eben Esterhuizen 21 hours ago

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 1 day ago

5 ways to ensure a more profitable future in retail
5 ways to ensure a more profitable future in retail

It's clear that the retail landscape is in a state of major transformation. Thanks to disruptive technologies and changing consumer behaviour, traditional retailers are under increasing pressure...

By Pieter Engelbrecht 2 days ago

Ursula McDonald and Pippa Capstick.
World's first automated business intelligence engines that offer on-demand marketing

Trial Run Media has conceptualised the world's first network of automated business intelligence engines (ABIEs), launching this spring, that offers on-demand content like free samples and loyalty rewards, linked to automatic data collection...

2 days ago

#TechBytes 9: Agile Marketing Metrics
#TechBytes 9: Agile Marketing Metrics

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

20 May 2019

Trevor Stuurman and Nomalanga Shozi star in new G-Star campaign
Trevor Stuurman and Nomalanga Shozi star in new G-Star campaign

Multimedia visual artist Trevor Stuurman and media personality Nomalanga Shozi are the faces of G-Star Raw's South African SS19 brand campaign...

16 May 2019

5 technologies transforming the online ticketing business
5 technologies transforming the online ticketing business

As a sub-industry of online retail, ticketing and event management are being shaped to engage consumers in unprecedented ways...

By James Tagg 16 May 2019

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

Instagram's @shop a curated showcase of shoppable products
Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

2019 Retail Design and Development Awards open for entries
2019 Retail Design and Development Awards open for entries

Entries are now open for this year's South African Council of Shopping Centres' (SACSC) Retail Design and Development Awards 2019...

13 May 2019

Is it time to refresh your digital signage network?
Is it time to refresh your digital signage network?

Like any other technology investment, digital signage networks need to be maintained and updated...

Issued by Moving Tactics 10 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

How to use special days and occasions to help drum up sales
How to use special days and occasions to help drum up sales

If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...

By Selina Bieber 7 May 2019

Checkers launches new collectables promotion - Little Checkers
Checkers launches new collectables promotion - Little Checkers

Following on from its Little Shop and Little Garden promotions, Checkers has launched its Little Checkers collectables...

7 May 2019

Retailers must leverage online and offline tactics to succeed
Retailers must leverage online and offline tactics to succeed

Now that we're in the ninth year of what's dramatically been dubbed 'the retail apocalypse', local retailers have felt the pinch...

By Michael Zahariev 6 May 2019

Image credit: Getty
4 trends impacting point of purchase strategy

One of our Shop members, Leon Nicholas, VP of retail insights and solutions at Westrock, explains the importance of POP and describe 4 big trends in the area of the retail environment...

By Leo Van De Polder 6 May 2019

Is experiential retail delivering for SA malls?
Is experiential retail delivering for SA malls?

As more and more trading takes place through an online channel with a consequent reduction in comparative trading densities, we can expect a shift in how malls inform their key metrics such as tenant mix and rent-to-turnover ratios...

3 May 2019

Why Levi's wants you to #UseYourVoice on Election Day
Why Levi's wants you to #UseYourVoice on Election Day

Denimwear brand Levi's has approached some of the country's leading influencers to help increase voter awareness and turnout amongst young people...

By Maroefah Smith 2 May 2019

Entries open for 2019 Footprint Marketing Awards
Entries open for 2019 Footprint Marketing Awards

Shopping centre owners, mall marketing departments and agencies are invited to enter the South African Council of Shopping Centres' 2019 Footprint Marketing Awards...

30 Apr 2019

Phygital: 6 ways to adapt, or die
Phygital: 6 ways to adapt, or die

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies...

By Eben Esterhuizen 30 Apr 2019

Thando Hopa reflects on a beauty revolution
Thando Hopa reflects on a beauty revolution

For decades, mass media communicated a highly constructed image of beauty to its audiences. The result became quite remarkable - in that our popular culture demanded a standardisation of the human body and human beauty...

By Thando Hopa 30 Apr 2019

8 retail display ideas to try in store
8 retail display ideas to try in store

Retail displays and visual merchandising are essential in driving attention and conversion in brick-and-mortar retail. One of the main reasons why people decide to shop in store is to see merchandise in person...

29 Apr 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey
SA's favourite township brands - 2019/2020 Kasi Star Brands survey

The winners of the 2019/2020 Ask Afrika Kasi Star Brands survey have been announced. Kiwi shoe polish came first this year for the second year running, followed by Sunlight dishwashing liquid, Dettol liquid antiseptic...

29 Apr 2019

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

Small e-commerce companies ideally positioned to weather the slowdown
Small e-commerce companies ideally positioned to weather the slowdown

As South Africa continues its longest downward cycle in many decades, local business owners are actively looking for ways to shore up...

By Brendon Williamson 25 Apr 2019

Hey Siri! Why are food retailers so slow to embrace technology?
Hey Siri! Why are food retailers so slow to embrace technology?

Your own voice will likely become the most significant focus for food retailers and restaurants over the next little while. Voice searches are increasingly becoming the norm...

By Sylvain Charlebois 23 Apr 2019

No booze in our hot cross buns, says Checkers
No booze in our hot cross buns, says Checkers

Checkers hot cross buns have garnered extra attention on social media following the release of a video in which a false-positive breathalyser reading was recorded...

18 Apr 2019

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

The decoy effect: how you are influenced to choose without really knowing it
The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 17 Apr 2019

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