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The South African e-commerce sector has exploded over the last two years and to help manufacturers and retailers keep track of this NielsenIQ has established a robust e-commerce data tracking solution in partnership with some of South Africa's largest brick and mortar and online retailers. 3 Jun 2022Read more
Until 26 March 2020, when South Africa entered the Covid-19-induced hard lockdown, the week after the 25th of the month was the busiest week for retailers. Also known as payday week, sales were 11.6% higher than any other week of the month followed by the first week of the month that was 7.6% higher than other weeks. 20 Apr 2022Read more
Amidst the ongoing fallout from the COVID-19 pandemic and the aftershocks of creeping cost pressures and higher basket spend, NielsenIQ analysis of its South African Retailer Measurement Service data has revealed that almost 60% of the top consumer goods product categories experienced price increases ahead of Consumer Price Inflation (CPI) during Quarter 4, 2021. 1 Mar 2022Read more
Two-thirds of South African consumers remain convinced of the long term effects of the COVID-19 pandemic and believe the country will only be free of its direct impacts beyond 2023. This is the highest percentage amongst the 16 countries surveyed in the newly released NielsenIQ 2022 South African Consumer Outlook Study, which has revealed a substantially altered picture of local consumers. The report has significant implications in light of consumers' changed priorities and is critically important in terms of evaluating how these will affect their spending habits and product choices. 27 Jan 2022Read more
