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Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

By Evan-Lee Courie 2 days ago

How loyalty and rewards will drive shopper behaviour in SA's retail main market

2Engage shares a few predictions for trends in the loyalty and rewards space in South Africa's retail main market...

24 Feb 2021

How consumers choose where they shop

There are several considerations a consumer deems important for their in-store shopping experience. Retailers have had to quickly adapt with innovative ways to ensure they are meeting shoppers' needs...

By Ruschdi Taliep, Issued by Smart Media 18 Feb 2021

#OrchidsandOnions: Change is as good as...

Refreshing: Orchid for Cell C for reviving big brand storytelling; Capitalises on aspiration - which drives many to search for better lives...

By Brendan Seery 16 Feb 2021

How customer communication will evolve in 2021

By now, it's clear that 2020 was a year of managing the unexpected and looking for the silver lining. This is especially true when it comes to customer communication. After years of digital-led evolution, even the biggest laggards were forced to revolutionise their customer communications...

By Brent Haumann 12 Feb 2021

High-value vs low-value payments - making checkouts count

Getting customer insight and loyalty from each and every transaction...

11 Feb 2021

Common mistakes to avoid when crafting the ultimate customer experience

Creating a memorable customer experience is fast becoming a top priority for businesses - and for good reason...

10 Feb 2021

How to drive sales with customer-unique content

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

By Greg Chen 9 Feb 2021

How Bezos and Amazon changed the world

Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems...

By Venkatesh Shankar 4 Feb 2021

It's time to create meaningful brand connections

Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...

By Lauren Crooks 3 Feb 2021

A new year, a new customer experience

Given the massive insurgence towards creating a digitally sustainable platform to ensure brand longevity, companies have had to rapidly adapt and scale their online proficiencies. This was in large part due to the evolving consumer who prioritised safety over price and choice...

By Shaheer Lala 1 Feb 2021

Retail hangover or B12 injection recovery in 2021?

"As much as the pandemic exposed vulnerabilities, it has also revealed unseen opportunities. By and large it tested business continuity, planning, digital ecosystems and their stretch capabilities...

By Michael Smollan 28 Jan 2021

To prepare for the future of retail, learn by doing

The integration of both physical and digital design presents a unique opportunity for retail brands...

By Graeme Brooks 26 Jan 2021

Is UX the new CX?

One of the most significant pivots in 2020 we had to make was to adapt to digitisation - quickly! There isn't an industry or business model that was exempt from having to push all existing digitisation efforts to the next level...

By Johan Kruger 26 Jan 2021



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