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Brand management, project mangement and developing a strategic direction to brands under the BOSASA brand within a South African market. Marketing activities including but not limited to brand communication, product planning, CSI initiatives, activation strategy, channel planning, forecasting, economic and situational analysis and event management.
It's all about making noise in already cluttered channels, a brands message needs to be heard and relatable to be effectively captured. My approach is about personality, empathy, integration and detail. Other than recently migrating a B2B specific strategy into a B2C and retail market, my key objectives is brand development, brand building and brand awareness. Through analysis of performance and financial statements within month to month / year on year growth. My expertise lie within the strategical development of integrated marketing communication strategies and plans, that ensures the brands essence is consistent and communicated through every internal and external touch point. Other specialties include, however, not limited to through-the-line communication; PR, digital marketing; content and collateral design; internal communication and culture and events management. Now further looking for new challenges that best utilise my skills. I am able to adapt my passion and strategic thinking into an already existing market segment or market gap for the brand.
