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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

    2 days

    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    2 days

    Johanna McDowell
    SA represented at 2024 AdForum Summit in New York City

    8 May 2024

    Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024
    Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

    SAMRA  7 May 2024

    Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024
    Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

    KLA  7 May 2024

    Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
    Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

    2 May 2024

    Urgent: Shape the future of South African digital marketing
    Urgent: Shape the future of South African digital marketing

    IAB South Africa  30 Apr 2024

    Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards
    Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

    30 Apr 2024

    Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
    Creating a “magic middle”, not a “them and us” of brand vs performance

      29 Apr 2024

    South Africa shines in the global 2024 Kantar Creative Effectiveness Awards
    South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

    Kantar  25 Apr 2024

    South African retailers have arrived at an e-commerce crossroads
    South African retailers have arrived at an e-commerce crossroads

    , NIQ and GfK – an NIQ Company  24 Apr 2024

    Filling the census data gap with complementary information
    Filling the census data gap with complementary information

    GEOTERRA Image  23 Apr 2024

    We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference
    We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

    SAMRA  22 Apr 2024

    Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media
    IOL debuts in Top 10, sporting site numbers fall

    15 Apr 2024

    Source: © Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go
    McKinsey restructures, 3% of workforce to go

      15 Apr 2024

    Unlocking the value of creativity in advertising: How to bridge the creativity gap
    Unlocking the value of creativity in advertising: How to bridge the creativity gap

    Ipsos  15 Apr 2024

    The Southern African market research industry gathers once again for the annual SAMRA Conference
    The Southern African market research industry gathers once again for the annual SAMRA Conference

    SAMRA  15 Apr 2024

    Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
    Agency Scope: Creative agencies contribute to clients' growth increases in 2023

    10 Apr 2024

    Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits
    SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

      9 Apr 2024

    Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue
    MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

    9 Apr 2024

    Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
    Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

    5 Apr 2024

    Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA
    Radio thriving in South Africa, says latest Rams data

    4 Apr 2024

    Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
    Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

    4 Apr 2024

    Call to participate in the IAB South Africa's first influencer marketing survey
    Call to participate in the IAB South Africa's first influencer marketing survey

    3 Apr 2024

    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

    BMi Research  3 Apr 2024

    Source:
    20 key trends from VML's Tomorrow’s Commerce report

    28 Mar 2024

    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

    22 Mar 2024

    Navigating pathways to empowerment
    Navigating pathways to empowerment

    , DNA Brand Architects  19 Mar 2024

    How healthy are the taxpayers of South Africa?
    How healthy are the taxpayers of South Africa?

    BrandMapp  13 Mar 2024

    Understanding consumer mindsets for growth in 2024
    Understanding consumer mindsets for growth in 2024

    Ipsos  7 Mar 2024

    Navigating the service landscape
    Navigating the service landscape

    Brand Influence  4 Mar 2024

    Source:
    How audience data is shaping Canadian journalism

      29 Feb 2024

    More Research news

    More news

    Johanna McDowell
    SA represented at 2024 AdForum Summit in New York City

    8 May 2024

    Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024
    Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

    SAMRA 7 May 2024

    Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024
    Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

     7 May 2024

    Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
    Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

    2 May 2024

    Urgent: Shape the future of South African digital marketing
    Urgent: Shape the future of South African digital marketing

     30 Apr 2024

    Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards
    Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

    30 Apr 2024

    Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
    Creating a “magic middle”, not a “them and us” of brand vs performance

     29 Apr 2024

    South Africa shines in the global 2024 Kantar Creative Effectiveness Awards
    South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

     25 Apr 2024

    South African retailers have arrived at an e-commerce crossroads
    South African retailers have arrived at an e-commerce crossroads

    ,  24 Apr 2024

    Filling the census data gap with complementary information
    Filling the census data gap with complementary information

     23 Apr 2024

    We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference
    We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

    SAMRA 22 Apr 2024

    Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media
    IOL debuts in Top 10, sporting site numbers fall

    15 Apr 2024

    Source: © Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go
    McKinsey restructures, 3% of workforce to go

     15 Apr 2024

    Unlocking the value of creativity in advertising: How to bridge the creativity gap
    Unlocking the value of creativity in advertising: How to bridge the creativity gap

     15 Apr 2024

    The Southern African market research industry gathers once again for the annual SAMRA Conference
    The Southern African market research industry gathers once again for the annual SAMRA Conference

    SAMRA 15 Apr 2024

    Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
    Agency Scope: Creative agencies contribute to clients' growth increases in 2023

    10 Apr 2024

    Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits
    SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

     9 Apr 2024

    Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue
    MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

    9 Apr 2024

    Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
    Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

    5 Apr 2024

    Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA
    Radio thriving in South Africa, says latest Rams data

    4 Apr 2024

    Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
    Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

    4 Apr 2024

    Call to participate in the IAB South Africa's first influencer marketing survey
    Call to participate in the IAB South Africa's first influencer marketing survey

    3 Apr 2024

    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)
    Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

     3 Apr 2024

    Source:
    20 key trends from VML's Tomorrow’s Commerce report

    28 Mar 2024

    Latest Maps data reveals key insights into consumer media habits
    Latest Maps data reveals key insights into consumer media habits

    22 Mar 2024

    Navigating pathways to empowerment
    Navigating pathways to empowerment

    ,  19 Mar 2024

    How healthy are the taxpayers of South Africa?
    How healthy are the taxpayers of South Africa?

     13 Mar 2024

    Understanding consumer mindsets for growth in 2024
    Understanding consumer mindsets for growth in 2024

     7 Mar 2024

    Navigating the service landscape
    Navigating the service landscape

     4 Mar 2024

    Source:
    How audience data is shaping Canadian journalism

     29 Feb 2024

    A GIS leap forward in the customer journey
    A GIS leap forward in the customer journey

     28 Feb 2024

    Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
    Agency Scope: Top creative and media agencies according to marketers

    27 Feb 2024

    IAB SA's new white paper: A roadmap for influencer marketing
    IAB SA's new white paper: A roadmap for influencer marketing

     21 Feb 2024

    Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
    The end of third-party cookies: How marketers can adapt and thrive

     20 Feb 2024

    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research 20 Feb 2024

    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

    19 Feb 2024

    Mystery shopping results now delivered in 24 to 48 hours by BMi Research
    Mystery shopping results now delivered in 24 to 48 hours by BMi Research

     15 Feb 2024

    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
    Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

     15 Feb 2024

    Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites
    IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

    15 Feb 2024

    What are you looking for?
    What are you looking for?

     14 Feb 2024

    More Research news

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