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Unlocking the value of creativity in advertising: How to bridge the creativity gap
Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising. 15 Apr 2024 Read more

4 habits keeping your brand poor
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth. 26 Mar 2024 Read more

Understanding consumer mindsets for growth in 2024
In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results. 7 Mar 2024 Read more

South Africa's unemployment nightmare: The burden on its people
According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry. 9 May 2023 Read more

Global survey shows shrinking trust in internet
An international survey reveals that internet users' trust in the internet has dropped significantly since 2019. This is one of the key findings of a 20-country Ipsos survey released by The New Institute in Hamburg, Germany. 29 Nov 2022 Read more

Almost a quarter of the world's women are not comfortable talking about menopause
Menopause is a natural life stage that half of the planet will potentially experience, and yet is still something of a taboo to many... 11 Nov 2022 Read more

Ipsos in South Africa 'corners' the brand market with newly appointed brand health service line lead
Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as service line lead: brand health tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to client officer, remaining in the Ipsos South Africa business. Julitha served as service line lead: brand health tracking for Ipsos South Africa since (September 2018). 15 Aug 2022 Read more

Consistency in voting in the three most contested metros
With feelings of unsatisfactory choices for political parties in 2016, did South Africans vote the same again? 2 Nov 2021 Read more

Ipsos wins Radio Audience Measurement Survey contract in South Africa
The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years. 3 May 2021 Read more

Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact. 15 Sep 2020 Read more

Advertising in a time of crisis. What we've learnt so far...
As we emerge from lockdown, it's unlikely that we will resume pre-2020 behaviours, and the full impact that this has on advertising and brands continues to evolve. 19 Jun 2020 Read more

Ipsos poll: Online South Africans have more confidence in government than in business
A majority of online South Africans are confident that the national government is effectively addressing the threat posed by the spread of the coronavirus, even as lockdowns and closures force millions to isolate themselves. They also expressed their confidence in international institutions in handling the crisis. 7 Apr 2020 Read more

Close to 3 in 10 men say sexual jokes or stories at work are acceptable
Nearly three in ten men (28%) around the world think it's acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women's Day on 8 March 2020. 6 Mar 2020 Read more

A hard day's work: Global attitudes to gender equality in the workplace
A new global study carried out in 27 countries by Ipsos MORI in the UK, in collaboration with the Global Institute for Women's Leadership at King's College London for International Women's Day shows men and women remain divided about gender equality in the workplace. The online survey of carried out with 20,204 adults aged 16-74 year olds finds: 6 Mar 2020 Read more

Cyril Ramaphosa popular amongst South Africans, but political parties questionable
A majority of six in every 10 (62%) South Africans think President Cyril Ramaphosa is doing his job well. This is despite the almost four in 10 (39%) saying that there is no political party in the country representing their views. These are some of the most important findings from a Pulse of the People™ survey conducted by Ipsos towards the end of 2019. 12 Feb 2020 Read more

South Africans unsure of what to expect in 2020
To many South Africans, it would seem as if 2020 is likely to bring "more of the same" - drought, economic woes and a low growth rate, political uncertainty and squabbling within and between political parties, loadshedding and concerns about unemployment. So, it is no surprise that South Africans view the year ahead with trepidation. However, not everyone feels the same and although working and non-working people are almost unanimous in their views, younger South Africans are more optimistic than older people, and political party allegiance does make a difference to views on the future. 20 Jan 2020 Read more

South Africans weigh in on attitudes towards women
With the focus on women during August, the demonstrations in Cape Town at the same time as the WEF conference on Africa and the attention in the media the last few weeks on incidents of gender-based violence, Ipsos examines the diverse opinions that South Africans have towards issues of women's place in marital relations as well as violence towards women. 9 Sep 2019 Read more

Survey: Most Influential Brands in South Africa
Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday, 16 November. 20 Nov 2018 Read more

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll
Ipsos's Inclusiveness Index compares countries' acceptance of social and cultural diversity 26 Jun 2018 Read more

Ipsos poll: Who will be watching the 2018 FIFA World Cup?
Although South Africa is not one of the countries to contest the 2018 FIFA World Cup, almost eight in every 10 (78%) South Africans with internet access1 have indicated that they are aware of its starting later this week in Russia. Looking at this group who are aware of the World Cup, South African opinions about the soccer spectacle are divided in four comparable groups: 13 Jun 2018 Read more

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