Gateway awarded 'Busiest Day' award

23 Jun 2014

HeadCount's 'Busiest Day of the Year Award' for 2013 in the Super Regional category has been awarded to Gateway Theatre of Shopping, for the tenth consecutive year. During the peak holiday season on 21 December 2013, 152,445 shoppers visited Gateway.

The award is the company's way of honouring the success of the malls that are monitored by its system and that show the busiest foot traffic on a particular day. All super regional malls within South Africa are monitored.

"This award can only be attributed to two things," says Primedia Lifestyle Group's MD, Doug Mayne. "The centre's diverse consumer offerings, combined with innovative and holistic marketing campaigns."

During the festive season, the mall ran an integrated marketing campaign entitled a 'December to Remember', supplemented by various sub-campaigns that appealed to shoppers of all life stages and lifestyles.

"As a direct result of this campaign, the mall had 3.4 million people visiting the centre throughout December 2013 and over 20,000 entries for the main shopper competition.

"While coastal malls are naturally busier than usual during the holiday season, we are particularly proud that Gateway received this award, as it bears testament to all the hard work that our teams consistently put into the marketing of this super regional centre," he concludes.