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Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

2025 Effie Awards: Entry dates announced

2025 Effie Awards: Entry dates announced

Association for Communication and Advertising 4 Mar 2025

Is public relations one of the most in-demand careers of 2025?

Is public relations one of the most in-demand careers of 2025?

Adam Hunter, Hook, Line & Sinker 3 Mar 2025

The hidden cost of dull, bland and boring

The hidden cost of dull, bland and boring

MediaHeads 360 3 Mar 2025

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Dentsu 3 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Publicis Groupe Africa 3 Mar 2025

Previdar Icons inaugural cover with Dr Esther Mahlangu

Previdar Icons inaugural cover with Dr Esther Mahlangu

28 Feb 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

POP Warehouse integration enhances Provantage’s retail offering

POP Warehouse integration enhances Provantage’s retail offering

Provantage 28 Feb 2025

Gamification: The game-changer of 2025

Gamification: The game-changer of 2025

Brandfundi 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

OnPoint PR 27 Feb 2025

The new marketing funnel: How community influence drives conversions

The new marketing funnel: How community influence drives conversions

Brand Influence Agency 27 Feb 2025

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