Marketing Trends

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How ‘ethical influencers’ engage their audiences about saving the planetAya Aboelenien and Ai Ming Chow

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

By Kate Wolters 22 Feb 2024

Source: © 123rf Roan Mackintosh, MD - Africa at Incubeta, re-visits his 2023 BizTrends predictions

#BizTrends: 6 pitfalls tripping up your digital marketing plans

Roan Mackintosh 18 Jul 2023

Image source: everydayplus –

4 key trends driving branded merchandise

22 Jun 2023

Survey of nano influencers provides insights that affirm the growth of the creator economy

26 Apr 2023

Source: © Freight News Discovery & Visa’ s SpendTrends2023 reveals the new normal, showing groceries are the largest segment of spending

Discovery & Visa's SpendTrends2023 reveals SA's new normal

Danette Breitenbach 8 Mar 2023

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

1 Feb 2023

#BizTrends2023: A year of recovery for hospitality marketers

#BizTrends2023: A year of recovery for hospitality marketers

Corné Visser and Madri van der Westhuizen 1 Feb 2023

Source: Supplied. Avatars exploring Sanlam's virtual world.

Sanlam hosts SA's first fully immersive media briefing in the metaverse

31 Jan 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

#BizTrends2023: Economic uncertainty will bring a cautious spirit of optimism

Gordon Hooper 31 Jan 2023

Bronwyn Williams: #BizTrends2023: The impact of social contracts - home, work and State

Bronwyn Williams: #BizTrends2023: The impact of social contracts - home, work and State

30 Jan 2023

Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023

Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023

27 Jan 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Roan Mackintosh 27 Jan 2023

#BizTrends2023: Inclusivity and social consciousness is smart marketing

#BizTrends2023: Inclusivity and social consciousness is smart marketing

Gugulethu Khojane 26 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees

#BizTrends2023: What about the shoemaker's children?

Regine le Roux 25 Jan 2023

Dale Hefer is CEO of the IMC (Integrated Marketing Council) which incorporates, Africa’s foremost integrated marketing conference

#BizTrends2023: The politics of marketing in 2023

Dale Hefer, IMC Conference 24 Jan 2023

Anna Larkina, web content analysis expert at Kaspersky

#BizTrends2023: 7 tips on mitigating cyber risks to your corporate social media in 2023

Anna Larkina and Roman Dedenok 19 Jan 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School

#BizTrends2023: Embracing the messiness of brand in 2023

Dr Carla Enslin 18 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé

#BizTrends2023: Connecting better with consumers

Zumi Njongwe 13 Jan 2023

Claudia Smith, business director at Orange Ink. Source: Supplied.

#BizTrends2023: The year for stronger strategic intent

Claudia Smith 12 Jan 2023

Carmen Murray, founder of Carmen Murray Communications says it's time for brands to dance the flamenco in 2023

#BizTrends2023: How to dance the flamenco in 2023

Carmen Murray 12 Jan 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully

#BizTrends2023: The year of sponsorship

Judith Mugeni 11 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.

#BizTrends2023: Add the nano-influencer to your marketing arsenal

Albert Makoeng 11 Jan 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Maijaliina Hansen-Chipps 9 Jan 2023

Loyiso Twala, McCann Joburg's chief creative officer, examines what the new normal means to the creative industry

#BizTrends2023: Going beyond the so-called "new normal"

Loyiso Twala 9 Jan 2023

CMO at Metropolitan Nontokozo Madonsela. Source: Supplied.

#BizTrends2023: Marketing a driver of business strategy in insurance, says Momentum CMO

Nontokozo Madonsela 9 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry

#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

More Marketing news

More news

Source: © 123rf Roan Mackintosh, MD - Africa at Incubeta, re-visits his 2023 BizTrends predictions

#BizTrends: 6 pitfalls tripping up your digital marketing plans

Roan Mackintosh 18 Jul 2023

Image source: everydayplus –

4 key trends driving branded merchandise

22 Jun 2023

Survey of nano influencers provides insights that affirm the growth of the creator economy

26 Apr 2023

Source: © Freight News Discovery & Visa’ s SpendTrends2023 reveals the new normal, showing groceries are the largest segment of spending

Discovery & Visa's SpendTrends2023 reveals SA's new normal

Danette Breitenbach 8 Mar 2023

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

Ndeye Diagne: #BizTrends2023: What's the next Great in our Great new world

1 Feb 2023

#BizTrends2023: A year of recovery for hospitality marketers

#BizTrends2023: A year of recovery for hospitality marketers

Corné Visser and Madri van der Westhuizen 1 Feb 2023

Source: Supplied. Avatars exploring Sanlam's virtual world.

Sanlam hosts SA's first fully immersive media briefing in the metaverse

31 Jan 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

#BizTrends2023: Economic uncertainty will bring a cautious spirit of optimism

Gordon Hooper 31 Jan 2023

Bronwyn Williams: #BizTrends2023: The impact of social contracts - home, work and State

Bronwyn Williams: #BizTrends2023: The impact of social contracts - home, work and State

30 Jan 2023

Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023

Dion Chang: #BizTrends2023: How the rise of the machines will impact 2023

27 Jan 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Roan Mackintosh 27 Jan 2023

#BizTrends2023: Inclusivity and social consciousness is smart marketing

#BizTrends2023: Inclusivity and social consciousness is smart marketing

Gugulethu Khojane 26 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

Regine le Roux, MD of Reputation Matters says the creative industry needs to look inward, and foster one of its most important stakeholder groups, its employees

#BizTrends2023: What about the shoemaker's children?

Regine le Roux 25 Jan 2023

Dale Hefer is CEO of the IMC (Integrated Marketing Council) which incorporates, Africa’s foremost integrated marketing conference

#BizTrends2023: The politics of marketing in 2023

Dale Hefer, IMC Conference 24 Jan 2023

Anna Larkina, web content analysis expert at Kaspersky

#BizTrends2023: 7 tips on mitigating cyber risks to your corporate social media in 2023

Anna Larkina and Roman Dedenok 19 Jan 2023

Dr Carla Enslin is Head of Postgraduate Studies & Research at The Independent Institute of Education’s Vega School

#BizTrends2023: Embracing the messiness of brand in 2023

Dr Carla Enslin 18 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé

#BizTrends2023: Connecting better with consumers

Zumi Njongwe 13 Jan 2023

Claudia Smith, business director at Orange Ink. Source: Supplied.

#BizTrends2023: The year for stronger strategic intent

Claudia Smith 12 Jan 2023

Carmen Murray, founder of Carmen Murray Communications says it's time for brands to dance the flamenco in 2023

#BizTrends2023: How to dance the flamenco in 2023

Carmen Murray 12 Jan 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully

#BizTrends2023: The year of sponsorship

Judith Mugeni 11 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.

#BizTrends2023: Add the nano-influencer to your marketing arsenal

Albert Makoeng 11 Jan 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Maijaliina Hansen-Chipps 9 Jan 2023

CMO at Metropolitan Nontokozo Madonsela. Source: Supplied.

#BizTrends2023: Marketing a driver of business strategy in insurance, says Momentum CMO

Nontokozo Madonsela 9 Jan 2023

Loyiso Twala, McCann Joburg's chief creative officer, examines what the new normal means to the creative industry

#BizTrends2023: Going beyond the so-called "new normal"

Loyiso Twala 9 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry

#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Kirsty Bisset, managing director of HaveYouHeard’s Durban agency gives four marketing trends to keep an eye on in 2023

#BizTrends2023: 4 marketing trends for a big impact in 2023

Kirsty Bisset 9 Jan 2023

Shopping: how retailers are using the latest technology to boost in-store spending

Jens Nordfält 30 Dec 2022

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues

Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

Risks that could impact retail in 2023

Risks that could impact retail in 2023

Sanet Yelland 6 Dec 2022

Brand equity key to building community with consumers

Yael Geffen 5 Dec 2022

New global insights study published on LGBTQ+ marketing and its future

1 Dec 2022

5 marketing trends that will keep you ahead in 2023

Kevin Matos 30 Nov 2022

2023 trends to expect in marketing, beauty and travel

29 Nov 2022

Value, family and escapism: Top trends driving toy retail this festive season

Value, family and escapism: Top trends driving toy retail this festive season

Lauren Hartzenberg 9 Nov 2022

The reel deal in visual digital marketing

The reel deal in visual digital marketing

Cheryl Reddy 14 Apr 2022

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