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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    BASA grants announced
    BASA grants announced

    14 Jun 2010

    Health experts rap world cup fast food sponsorship
    Health experts rap world cup fast food sponsorship

    14 Jun 2010

    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly
    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly

    Mscsports  10 Jun 2010

    Why sponsorships fail from a marketing view
    Why sponsorships fail from a marketing view

      8 Jun 2010

    World cup: R2bn free advertising bonanza
    World cup: R2bn free advertising bonanza

      7 Jun 2010

    Ster-Kinekor signs with Grolsch

    7 Jun 2010

    Die Taal se award show - flash drive of floppy
    Die Taal se award show - flash drive of floppy

      4 Jun 2010

    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup
    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup

    Mscsports  3 Jun 2010

    AMASA golf day raises R60 000
    AMASA golf day raises R60 000

    3 Jun 2010

    John Perlman, SA soccer's real hero
    John Perlman, SA soccer's real hero

      2 Jun 2010

    Clean up, dance or streak for 2010
    Clean up, dance or streak for 2010

    2 Jun 2010

    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge
    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge

    Mscsports  1 Jun 2010

    A successful day at the races for Team Toyota
    A successful day at the races for Team Toyota

    Mscsports  30 May 2010

    South African jazz, Spanish flamenco at the Soweto Carnival
    South African jazz, Spanish flamenco at the Soweto Carnival

    28 May 2010

    Big Easy golf from Vodacom
    Big Easy golf from Vodacom

    27 May 2010

    Nike hands over personalised boots to SA team
    Nike hands over personalised boots to SA team

    26 May 2010

    Sport the big loser as Vodacom cuts costs
    Sport the big loser as Vodacom cuts costs

      21 May 2010

    Media bosses in 'mission-suicide' to save newspapers
    Media bosses in 'mission-suicide' to save newspapers

      20 May 2010

    Women Who Lead - encourage gender equality
    Women Who Lead - encourage gender equality

    19 May 2010

    AdVantage Admag awards announced
    AdVantage Admag awards announced

    18 May 2010

    From Soweto, Melrose Arch to Cape Town - it's a beautiful game
    From Soweto, Melrose Arch to Cape Town - it's a beautiful game

    18 May 2010

    Art, language, life benefit from industry benefactors
    Art, language, life benefit from industry benefactors

    12 May 2010

    Deadline looms for Business Day BASA Awards
    Deadline looms for Business Day BASA Awards

    7 May 2010

    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa
    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa

    Mscsports  4 May 2010

    Citizen journalism in Alexandra, Khayelitsha

    4 May 2010

    ACA confirms Apex sponsors
    ACA confirms Apex sponsors

    3 May 2010

    Bulls welcome Samsung as sponsors
    Bulls welcome Samsung as sponsors

    29 Apr 2010

    Choose the Bafana Bafana song

    26 Apr 2010

    MTN goes to the game
    MTN goes to the game

    26 Apr 2010

    Putting for charity
    Putting for charity

    16 Apr 2010

    More Sponsorship news

    More news

    BASA grants announced
    BASA grants announced

    14 Jun 2010

    Health experts rap world cup fast food sponsorship
    Health experts rap world cup fast food sponsorship

    14 Jun 2010

    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly
    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly

     10 Jun 2010

    Why sponsorships fail from a marketing view
    Why sponsorships fail from a marketing view

     8 Jun 2010

    World cup: R2bn free advertising bonanza
    World cup: R2bn free advertising bonanza

     7 Jun 2010

    Ster-Kinekor signs with Grolsch

    7 Jun 2010

    Die Taal se award show - flash drive of floppy
    Die Taal se award show - flash drive of floppy

     4 Jun 2010

    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup
    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup

     3 Jun 2010

    AMASA golf day raises R60 000
    AMASA golf day raises R60 000

    3 Jun 2010

    John Perlman, SA soccer's real hero
    John Perlman, SA soccer's real hero

     2 Jun 2010

    Clean up, dance or streak for 2010
    Clean up, dance or streak for 2010

    2 Jun 2010

    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge
    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge

     1 Jun 2010

    A successful day at the races for Team Toyota
    A successful day at the races for Team Toyota

     30 May 2010

    South African jazz, Spanish flamenco at the Soweto Carnival
    South African jazz, Spanish flamenco at the Soweto Carnival

    28 May 2010

    Big Easy golf from Vodacom
    Big Easy golf from Vodacom

    27 May 2010

    Nike hands over personalised boots to SA team
    Nike hands over personalised boots to SA team

    26 May 2010

    Sport the big loser as Vodacom cuts costs
    Sport the big loser as Vodacom cuts costs

     21 May 2010

    Media bosses in 'mission-suicide' to save newspapers
    Media bosses in 'mission-suicide' to save newspapers

     20 May 2010

    Women Who Lead - encourage gender equality
    Women Who Lead - encourage gender equality

    19 May 2010

    AdVantage Admag awards announced
    AdVantage Admag awards announced

    18 May 2010

    From Soweto, Melrose Arch to Cape Town - it's a beautiful game
    From Soweto, Melrose Arch to Cape Town - it's a beautiful game

    18 May 2010

    Art, language, life benefit from industry benefactors
    Art, language, life benefit from industry benefactors

    12 May 2010

    Deadline looms for Business Day BASA Awards
    Deadline looms for Business Day BASA Awards

    7 May 2010

    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa
    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa

     4 May 2010

    Citizen journalism in Alexandra, Khayelitsha

    4 May 2010

    ACA confirms Apex sponsors
    ACA confirms Apex sponsors

    3 May 2010

    Bulls welcome Samsung as sponsors
    Bulls welcome Samsung as sponsors

    29 Apr 2010

    Choose the Bafana Bafana song

    26 Apr 2010

    MTN goes to the game
    MTN goes to the game

    26 Apr 2010

    Putting for charity
    Putting for charity

    16 Apr 2010

    Calling for Women of the Year nominations
    Calling for Women of the Year nominations

    15 Apr 2010

    2010 Comrades Marathon: Team Toyota ahead of the field
    2010 Comrades Marathon: Team Toyota ahead of the field

     13 Apr 2010

    BizLounge, Overtone partnership to support entertainment industry
    BizLounge, Overtone partnership to support entertainment industry

    12 Apr 2010

    ‘Ideas that Matter' open for entries
    ‘Ideas that Matter' open for entries

    9 Apr 2010

    Toyota to support Comrades Marathon

    9 Apr 2010

    Centre for Investigative Journalism goes live
    Centre for Investigative Journalism goes live
    Categories for Virgin Active Sport Industry Awards announced
    Categories for Virgin Active Sport Industry Awards announced

    7 Apr 2010

    Leading the Way at the 2010 ABSA Cape Epic
    Leading the Way at the 2010 ABSA Cape Epic

     29 Mar 2010

    BlackBerry ramps up

    29 Mar 2010

    More submissions invited to NGO survey on Lottery, NDA funding

    26 Mar 2010

    More Sponsorship news

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