Research News South Africa

Subscribe & Follow

Advertise your job vacancies

Trending

2 days 7 days 30 days By Industry

Jobs

Mid-level to Senior Software Project Manager Cape Town

More jobs Submit a job Open account

New appointments

Nielsen Sports SA appoints Eddie Roux as technical and innovations director

More...Submit a person

Failed

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platformNIQ and GfK – an NIQ Company

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

2 days

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

2 days

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © University of Pretoria Over 150,000 spazas across the country are conveniently located close to people's homes to serve customers

5 shifts in the informal trading landscape impacting the sector

Sheetal Patel and Mushambi Mutuma, Accenture in Africa 24 Jul 2023

Mystery shopping results now delivered in 24-48 hours by BMi Research

Mystery shopping results now delivered in 24-48 hours by BMi Research

BMi Research 20 Jul 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa

SA's alcohol brand consumption changes dramatically

17 Jul 2023

Report: Journalist response rate to pitches remains under 3%

13 Jul 2023

Source: © 123rf The South African Customer Experience Report has found that consumers no longer have empathy for brands, and instead have developed a striking state of apathy

Consumers settle for good enough while brands create the leaky bucket syndrome

12 Jul 2023

Spotify data: GenZs are listening to Mnike at supper time

7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

KLA 6 Jul 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NIQ and GfK – an NIQ Company 6 Jul 2023

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Seamless omnichannel shopping experience essential for consumers of the future

Seamless omnichannel shopping experience essential for consumers of the future

Wunderman Thompson 29 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Climate change journalism in South Africa misses the mark by ignoring people's daily experiences

Enock Sithole 23 Jun 2023

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Insight Survey 21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

SADiLaR's Language Resource Repository empowers language research

SADiLaR's Language Resource Repository empowers language research

Birgit Ottermann, North-West University (NWU) 20 Jun 2023

Human8 appoints 11 new partners

Human8 appoints 11 new partners

Human8 20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

More Research news

More news

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © University of Pretoria Over 150,000 spazas across the country are conveniently located close to people's homes to serve customers

5 shifts in the informal trading landscape impacting the sector

Sheetal Patel and Mushambi Mutuma, Accenture in Africa 24 Jul 2023

Mystery shopping results now delivered in 24-48 hours by BMi Research

Mystery shopping results now delivered in 24-48 hours by BMi Research

BMi Research 20 Jul 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa

SA's alcohol brand consumption changes dramatically

17 Jul 2023

Report: Journalist response rate to pitches remains under 3%

13 Jul 2023

Source: © 123rf The South African Customer Experience Report has found that consumers no longer have empathy for brands, and instead have developed a striking state of apathy

Consumers settle for good enough while brands create the leaky bucket syndrome

12 Jul 2023

Spotify data: GenZs are listening to Mnike at supper time

7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

South African market research agency KLA celebrates 3 years of success with YouGov global partnership

KLA 6 Jul 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NIQ and GfK – an NIQ Company 6 Jul 2023

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Seamless omnichannel shopping experience essential for consumers of the future

Seamless omnichannel shopping experience essential for consumers of the future

Wunderman Thompson 29 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Climate change journalism in South Africa misses the mark by ignoring people's daily experiences

Enock Sithole 23 Jun 2023

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Innovative sustainability trends give South Africa's coffee industry a caffeine kick

Insight Survey 21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

SADiLaR's Language Resource Repository empowers language research

SADiLaR's Language Resource Repository empowers language research

Birgit Ottermann, North-West University (NWU) 20 Jun 2023

Human8 appoints 11 new partners

Human8 appoints 11 new partners

Human8 20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 26 May 2023

5 lessons learned from the most innovative brands worldwide

5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Kantar 24 May 2023

Research reveals: Elevate tender and proposal skills to win more

Research reveals: Elevate tender and proposal skills to win more

nFold 22 May 2023

Spending habits of SA's taxi commuters unpacked

Spending habits of SA's taxi commuters unpacked

19 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Data and analytics important to protect budgets and prove ROI

19 May 2023

2023 Annual Township CX Report launches on 7 June

2023 Annual Township CX Report launches on 7 June

Rogerwilco 18 May 2023

Intuition vs insights: Linen retailer's success revealed

Intuition vs insights: Linen retailer's success revealed

Location Bank 16 May 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Guilt by association on social media: What can organisations do?

Tonya Khoury 3 May 2023

SA Liquor Advertising Report 2023

SA Liquor Advertising Report 2023

Ornico 2 May 2023

More Research news

Let's do Biz