Discussing response management on supply chain

Interviewing Stephen Hochman and Randy Littleson, vice president of marketing at Kinaxis, Supply and Demand Chain Executive (SDCE) editor Andrew K. Reese explores the fundamental concepts of Response Management and the industry trends that are driving the need for this distinct class of capabilities.

Most supply chain organisations have been very bottom line focused - very cost conscious. Customers have seen significant improvements in inventory for example. In terms of the top line - customer satisfaction, the ability to win new bids, the ability to retain customers - is an area of increasing focus whereby a company's ability to be responsive is a very significant factor.

In the 25-minute podcast, the trio discusses how in a business environment of increasing complexity, competition and risk, demand-driven leaders must look beyond supply chain planning systems to complementary competencies that enable rapid, collaborative resolution to ever-present volatility.

Swift and intelligent response is the new basis of competition, in which traditional solutions fall short in facilitating, given the dynamism and intricacy of today's multi-enterprise, global supply chain networks. Response Management addresses the need for effective "in-the-moment" decision making.

As discussed in more detail on the podcast, companies that are adopting Response Management solutions are witnessing substantial business breakthroughs based on the collaborative nature of their resolution process and the speed and accuracy of their response.

"Our customers experience benefits both to the top and bottom line," says Littleson when speaking of the Kinaxis RapidResponse solution. "Most supply chain organisations have been very bottom line focused - very cost conscious. Customers have seen significant improvements in inventory for example. In terms of the top line - customer satisfaction, the ability to win new bids, the ability to retain customers - is an area of increasing focus whereby a company's ability to be responsive is a very significant factor."

This SDCE podcast can be found at: http://www.sdcexec.com/interactive/

Source: eMediaWire.com