This is according to Esna Coleyn, CEO of Imbalie Beauty, who is one of the speakers at the FNB Franchise Leadership Summit to be held on 19 November 2014 at Portside, Cape Town.
"Global trends and research dictate how a business should be run and what products should be sold. This has lead to businesses becoming more innovative, unique and remaining loyal to their customers. Technology and innovation go hand in hand and we continually look at creative ways that link our products through innovative systems with people and our customers. Looking at the changing landscape, we were the first franchise to launch mobile apps for our beauty salons, which has helped keep our customers up-to-date with our latest products, news and promotions."
The beauty industry operates in different markets and has varying audiences. "Creating a balance that suits all target markets is important. This can either set you apart or pull you down. In the same instance when innovating in a franchise - ensure that you offer uniqueness in your products and solutions and that they speak to the customer needs and wants," says Morne Cronje, Head of FNB Franchise.
Proper training is crucial as inefficient or poor service can damage a brand. "Skills and development is a core focus for us. We have a dedicated induction course for new franchisees and train on average 300 people per month through the company's training academy," explains Coleyn.
With a high gross profit margin and a challenging staff turnover, the company decided to focus on extending the brand to ensure that it will have a strong and sustainable footprint not only in South Africa, but globally as well. "Our ongoing efficient customer experience and innovative product offerings helped set us apart and defined this brand.
"The world is becoming more and more scientific and people want to see results quickly. Working with strong strategic partners has enabled us to create a dedicated new product development department, which not only looks for the best products for our customers but also ensures that our products and services caters for all ends of the market," concludes Coleyn.
For more information on the summit, go to www.franchisesummit.co.za or follow on #Franchisesummit.
