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If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 1 day ago

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Why these rolling blackouts are an opportunity for brands
Why these rolling blackouts are an opportunity for brands

South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

By Sarah Gooding 26 Feb 2019

#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications
#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications

Strategic branding and communications agency HKLM recently appointed Nobethu Jolobe, with a background in architecture, as creative director for 3D environmental projects...

By Jessica Tennant 26 Feb 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Employee benefit marketing: How to ensure your staff know and use their benefits
Employee benefit marketing: How to ensure your staff know and use their benefits

With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...

By Sylvia Schutte 20 Feb 2019

Of landmarks and brand marks
Of landmarks and brand marks

Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

By Terry Levin, Issued by Off the Shelf marketing 19 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

By Sindy Peters 29 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson 23 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to Metropolitan

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

By Jessica Tennant 18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 16 Jan 2019

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Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

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