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Under Armour, challenger brand, shows up, launches icon brand house in Sandton City
Danette Breitenbach
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M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White

M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&WhiteM&C Saatchi Abel

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brandsLebo Madiba

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

Source:

From mention to movement: The influencer marketing evolution

Unlocking the power of promotional trade marketing: A data-driven approach

Unlocking the power of promotional trade marketing: A data-driven approachTradeway

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton CityDanette Breitenbach

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performanceJohanna McDowell

Source: © 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.

To enter awards or to not enter awards? That is the question...Rogan Jansen

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

4 reasons why CFOs love data-drive creative

4 reasons why CFOs love data-drive creativeJohan Walters and Calvin van Rensburg, Incubeta

Generations lied but we can still play New Horizons to ensure others live the dream

Generations lied but we can still play New Horizons to ensure others live the dreamAtiyya Karodia

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness AwardsKantar

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

Cannes Lions will partner with the Black Network again. Source: Cannes Lions.

Cannes Lions and The Black Network launch Black Out 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

The competition is now open for entries. Source: Supplied.

Entries open for Bic Art Master Africa

Bombay Sapphire's ‘Saw This Made This’ local campaign

Bombay Sapphire's ‘Saw This Made This’ local campaignOnPoint PR

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partnerM&C Saatchi Abel

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brands

By Lebo Madiba 2 hours

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

3 hours

Company news

The new frontier: AI-driven marketing in the digital age

Dentsu The new frontier: AI-driven marketing in the digital age

Trafficked Underworlds with Mariana van Zeller premiers this May

The Walt Disney Company Africa Trafficked Underworlds with Mariana van Zeller premiers this May

Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

East Coast Radio Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

Publicis Groupe Africa is flying the flag high for Africa at Cannes

Publicis Groupe Africa Publicis Groupe Africa is flying the flag high for Africa at Cannes

Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Humanz Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Unlocking the power of promotional trade marketing: A data-driven approach

Tradeway Unlocking the power of promotional trade marketing: A data-driven approach

SoCreative Summit returns to Johannesburg for a free exploration of creativity

Business and Arts South Africa SoCreative Summit returns to Johannesburg for a free exploration of creativity

Apple Music collaborates with icons in star-studded celebration of 30 Years of Freedom

DNA Brand Architects Apple Music collaborates with icons in star-studded celebration of 30 Years of Freedom

OUTtv Proud shows its colours on eVOD

eMedia OUTtv Proud shows its colours on eVOD

Afda graduation film Anguish shortlisted for Sony Future Filmmaker Awards 2024

AFDA Afda graduation film Anguish shortlisted for Sony Future Filmmaker Awards 2024

Tick all the X’s with Biz Content Feature Sponsorship

Bizcommunity.com Tick all the X’s with Biz Content Feature Sponsorship

From mention to movement: The influencer marketing evolution

5 hours

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 1 day

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Source: © 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.

To enter awards or to not enter awards? That is the question...

Rogan Jansen 1 day

Unlocking the power of promotional trade marketing: A data-driven approach

Unlocking the power of promotional trade marketing: A data-driven approach

Tradeway 22 hours

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

4 reasons why CFOs love data-drive creative

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Incubeta 26 Apr 2024

Generations lied but we can still play New Horizons to ensure others live the dream

Generations lied but we can still play New Horizons to ensure others live the dream

Atiyya Karodia 26 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Cannes Lions will partner with the Black Network again. Source: Cannes Lions.

Cannes Lions and The Black Network launch Black Out 2024

25 Apr 2024

More Marketing news

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Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 1 day

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Source: © 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.

To enter awards or to not enter awards? That is the question...

Rogan Jansen 1 day

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

4 reasons why CFOs love data-drive creative

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Incubeta 26 Apr 2024

Generations lied but we can still play New Horizons to ensure others live the dream

Generations lied but we can still play New Horizons to ensure others live the dream

Atiyya Karodia 26 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Cannes Lions will partner with the Black Network again. Source: Cannes Lions.

Cannes Lions and The Black Network launch Black Out 2024

25 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

The competition is now open for entries. Source: Supplied.

Entries open for Bic Art Master Africa

25 Apr 2024

Image supplied.

Little Black Book’s Immortal Awards open for entries

24 Apr 2024

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

M&C Saatchi Abel 24 Apr 2024

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, GfK – An NIQ Company 24 Apr 2024

VML's Parusha Partab: Challenging the commonplace notion of strategy

VML's Parusha Partab: Challenging the commonplace notion of strategy

24 Apr 2024

Ana Rocha is a mentor for the LIA's. Source: LinkedIN.

5 African creatives join LIA mentoring programme as coaches

24 Apr 2024

The power of African creativity: Our time is now!

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Bombay Sapphire's ‘Saw This Made This’ local campaign

Bombay Sapphire's ‘Saw This Made This’ local campaign

OnPoint PR 24 Apr 2024

Reach South African investors and high-net-worth individuals on their smartphones

Reach South African investors and high-net-worth individuals on their smartphones

Broad Media 24 Apr 2024

Applications open for fourth intake of the ACA Women in Leadership Programme

Applications open for fourth intake of the ACA Women in Leadership Programme

Association for Communication and Advertising 23 Apr 2024

Loeries and Red & Yellow launch Loeries Learning in Dubai

23 Apr 2024

What's hot in the branded merchandise, apparel, and gifting market?

What's hot in the branded merchandise, apparel, and gifting market?

23 Apr 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

Image supplied. Finding the Forgotten Graduate from Promise agency for client PPS is a finalist twice in The One Club for Creativity global ADC 103rd Annual Awards

ADC 103rd Annual Awards: Promise agency the only SA finalist - twice

23 Apr 2024

Creative communications agency DarkMatter opens public relations division

Creative communications agency DarkMatter opens public relations division

DarkMatter 23 Apr 2024

Enter Everlytic’s You Mailed It Email Marketing Awards today

Enter Everlytic’s You Mailed It Email Marketing Awards today

Daniella Graham, Everlytic 23 Apr 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA 22 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Warc releases The Future of Measurement Report

19 Apr 2024

Image supplied. Knorr's #ModTheVeg campaign with Tyler Ninja’ Blevins, a world-famous gamer and streamer, to promote healthier eating choices in the gaming world

Knorr's #ModTheVeg campaign: Healthy eating in the gaming world

19 Apr 2024

Yellowwood looks forward to the 20th anniversary of GenNext

Yellowwood looks forward to the 20th anniversary of GenNext

TBWA 18 Apr 2024

Hoorah bolsters creative talent

Hoorah bolsters creative talent

Hoorah Digital 18 Apr 2024

Source: © Provoke Media The 2024 EMEA Sabre Award winners have been announced

Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agencies

Danette Breitenbach 18 Apr 2024

Ster-Kinekor to retrench more than 200 employees

18 Apr 2024

Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency

6 steps to choose the correct media monitoring tools

Joe Hamman 18 Apr 2024

NYF Awards for SA's The Animation School and Fastgro Investment Holdings

NYF Awards for SA's The Animation School and Fastgro Investment Holdings

18 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Ninety9cents 18 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Dentsu 18 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Incubeta 17 Apr 2024

Sentech Africa Tech Week 2024: Shaping Africa's tech future

Sentech Africa Tech Week 2024: Shaping Africa's tech future

Topco Media 17 Apr 2024

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