Latest newsLeaving home didn't mean missing on the Fifa World Cup 2022 action as McDonald's South Africa, delivered live score updates in real-time across 1,800m2 of Primedia digital advertising assets nationally. 19 Apr 2023 Read more Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in the past few years. The advertisers and agencies bank on us, the media owners, to provide facts that guide their decision-making processes. Facts uphold accountability and transparency; fallacies pave the way to poor representation of the outdoor industry as a whole. 13 Apr 2023 Read more After an intense executive search by Egon Zehnder, an international headhunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is a premier provider and market leader in the highly competitive OOH media sector in South Africa and on the continent with over 19,000 advertising assets across these markets. 9 Feb 2023 Read more With a combined total of 267 digital advertising screens across seven provinces nationally, and an astounding 759m² of Digital Impact assets in 14 shopping malls across key metropolitan areas of South Africa, Primedia Malls has successfully launched an extended Digital Impact network offering advertisers an increased opportunity to reach shoppers when they are in a buying state of mind within the shopping environment. 19 Jan 2023 Read more In support of World Food Day this month and the #LeaveNoOneBehind theme, Primedia Outdoor, in partnership with Food & Trees for Africa (FTFA) and local municipalities have launched two new food gardens in Mitchell's Plain, Cape Town and Stanger, Kwadukuza, KZN. These food gardens support the relative communities' feeding schemes and, through training provided by FTFA, will offer sustainable food security for the future. 27 Oct 2022 Read more With an astonishing 1,230m2 of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and KwaZulu-Natal, contributing to their highly effective DOOH networks, offering advertisers increased audience reach. 20 Oct 2022 Read more Primedia Outdoor joined in the Women's Month celebrations by showcasing its astounding female staff and clients. Women across Primedia's OOH network were invited to share their own personalised messages and photos in line with supplied topics: 2 Sep 2022 Read more Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Lagos, Nigeria - Primedia Outdoor provides supreme quality and brand exposure on 125 digital billboards across Africa, in all major environments and at key touchpoints along the consumer journey, ensuring impact and coverage where it matters most. 12 Jul 2022 Read more Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional out-of-home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment project at major taxi rank locations across South Africa, by delivering an updated world-class media platform to advertisers wanting to target the commuter market effectively and efficiently. 9 May 2022 Read more Primedia Outdoor demonstrates this year's Earth Day theme, 'Invest in Our Planet', through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. 22 Apr 2022 Read more Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers." 14 Apr 2022 Read more With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, that is located on the corner of William Nicol Drive and Republic Road, Sandton, Johannesburg. 17 Jan 2022 Read more Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media solutions fuelled by the most sophisticated data and analytics. 19 Nov 2021 Read more Primedia Outdoor, the leading provider in out-of-home media solutions in South Africa and rest of Africa, has appointed Steve Duck as executive: Western Cape. Steve will oversee all aspects of the business in the Western Cape region which includes sales as well as rights and development for both the outdoor and malls divisions. 15 Nov 2021 Read more Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, sales manager: malls for their South African market. 12 Nov 2021 Read more Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company's brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. 13 Oct 2021 Read more LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia. 13 Oct 2021 Read more Following the positive results and ROI of Primedia Outdoor's Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition - another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a lasting impression. 6 Aug 2021 Read more For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor's network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile phones, in their homes, their cars or their backyards. 26 Jul 2021 Read more Samsung, one of the world's most renowned electronic brands and South Africa's most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out of home campaign in the roadside and mall environment. 8 Jun 2021 Read more
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