Latest news
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional out-of-home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment project at major taxi rank locations across South Africa, by delivering an updated world-class media platform to advertisers wanting to target the commuter market effectively and efficiently. 9 May 2022 Read more
Primedia Outdoor demonstrates this year's Earth Day theme, 'Invest in Our Planet', through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. 22 Apr 2022 Read more
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers." 14 Apr 2022 Read more
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, that is located on the corner of William Nicol Drive and Republic Road, Sandton, Johannesburg. 17 Jan 2022 Read more
Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media solutions fuelled by the most sophisticated data and analytics. 19 Nov 2021 Read more
More news...Contact Primedia OutdoorTel: (011) 475 1419
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