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Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platformNIQ and GfK – an NIQ Company

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

2 days

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

2 days

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 26 May 2023

5 lessons learned from the most innovative brands worldwide

5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Kantar 24 May 2023

Research reveals: Elevate tender and proposal skills to win more

Research reveals: Elevate tender and proposal skills to win more

nFold 22 May 2023

Spending habits of SA's taxi commuters unpacked

Spending habits of SA's taxi commuters unpacked

19 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Data and analytics important to protect budgets and prove ROI

19 May 2023

2023 Annual Township CX Report launches on 7 June

2023 Annual Township CX Report launches on 7 June

Rogerwilco 18 May 2023

Intuition vs insights: Linen retailer's success revealed

Intuition vs insights: Linen retailer's success revealed

Location Bank 16 May 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Guilt by association on social media: What can organisations do?

Tonya Khoury 3 May 2023

SA Liquor Advertising Report 2023

SA Liquor Advertising Report 2023

Ornico 2 May 2023

Sustainability in an unaffordable world

Sustainability in an unaffordable world

Human8 2 May 2023

Participate in the 2023 Social Media Landscape research

Participate in the 2023 Social Media Landscape research

Ornico 2 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Wunderman Thompson 21 Apr 2023

Source © limbi007 AI as an opportunity says global communications professionals

AI an opportunity says global communications professionals

19 Apr 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Back to basics: Why in-feed?

Back to basics: Why in-feed?

Invibes Advertising 11 Apr 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Is television advertising still as effective as it once was?

6 Apr 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social media report on the EFF National Shutdown

31 Mar 2023

More Research news

More news

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Challengers to Watch 2023: Glenmorangie

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, eatbigfish 12 Jun 2023

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

Karabo Ledwaba 8 Jun 2023

Challengers to Watch 2023: Genki Forest

Challengers to Watch 2023: Genki Forest

Benjamin Cooper, eatbigfish 5 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Challengers to Watch 2023: Ellevest

Challengers to Watch 2023: Ellevest

Zoe Zambakides, eatbigfish 30 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

The gender divide: Fact or myth?

The gender divide: Fact or myth?

BrandMapp 29 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 secures strategic partnership with Japan-based SevenSeas

Human8 26 May 2023

5 lessons learned from the most innovative brands worldwide

5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Kantar 24 May 2023

Research reveals: Elevate tender and proposal skills to win more

Research reveals: Elevate tender and proposal skills to win more

nFold 22 May 2023

Spending habits of SA's taxi commuters unpacked

Spending habits of SA's taxi commuters unpacked

19 May 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Data and analytics important to protect budgets and prove ROI

19 May 2023

2023 Annual Township CX Report launches on 7 June

2023 Annual Township CX Report launches on 7 June

Rogerwilco 18 May 2023

Intuition vs insights: Linen retailer's success revealed

Intuition vs insights: Linen retailer's success revealed

Location Bank 16 May 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Guilt by association on social media: What can organisations do?

Tonya Khoury 3 May 2023

SA Liquor Advertising Report 2023

SA Liquor Advertising Report 2023

Ornico 2 May 2023

Sustainability in an unaffordable world

Sustainability in an unaffordable world

Human8 2 May 2023

Participate in the 2023 Social Media Landscape research

Participate in the 2023 Social Media Landscape research

Ornico 2 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Wunderman Thompson 21 Apr 2023

Source © limbi007 AI as an opportunity says global communications professionals

AI an opportunity says global communications professionals

19 Apr 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Back to basics: Why in-feed?

Back to basics: Why in-feed?

Invibes Advertising 11 Apr 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Is television advertising still as effective as it once was?

6 Apr 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social media report on the EFF National Shutdown

31 Mar 2023

Verve Benelux opens with new hub in Amsterdam

Verve Benelux opens with new hub in Amsterdam

VERVE 28 Mar 2023

Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

VERVE 23 Mar 2023

Source: © Tim Douglas A consumer study by Engagement Labs shows net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home

Study shows online and offline conversations have different outcomes for brands

20 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

InSites Consulting rebrands to Human8

InSites Consulting rebrands to Human8

Human8 15 Mar 2023

Source: © Sarah Chai The WFA Wave II is calling for responses to the Global DEI Census. The 2021 Census's most commonly reported forms of discredit are on the basis of age, family status, that is people who have caring responsibilities for kids, the elderly or the sick

WFA calls for responses to its 2023 Global DEI Census

15 Mar 2023

SA tax-payers speak truth to power

SA tax-payers speak truth to power

BrandMapp 14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Vicinity: The Year in Data 2022

Vicinity: The Year in Data 2022

Vicinity Media 2 Mar 2023

Meltwater and We Are Social launches Digital 2023 report

Meltwater and We Are Social launches Digital 2023 report

Meltwater 2 Mar 2023

More Research news

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