Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.