Jade Carlisle, the business unit director, and Craig Miles, the creative director of Hellosquare, share insights of the brand new Facebook Tinkies Milk Tart flavour launch as well as how the campaign was created, implemented and reached award-winning success…
Qhakaza Mohare, the chief operations officer at Digify Africa, a youth-led organisation at the forefront of shaping Africa’s digital future, tells us about the Digify Pro Online program and its benefits to those looking to get into the tech space.
September is Deaf Awareness Month. The Language School at Wits Plus offers courses in South African Sign Language and they have put together a series of short videos to introduce viewers to the Deaf community and culture in South Africa. We chat to Helga Louw, business development manager at Wits Plus to find out more.
In this episode of BizTakeOuts, Odile Hufkie, the marketing manager of Cape Union Mart, chats about the Adventure Film Challenge, including the great opportunities it offers content creators and film makers as well as how to enter and stand a chance to win some incredible prizes!.
Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy.
The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram.
Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every 3 hours in and 1 in 4 women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....