Egg Films' Dani Hynes wrote and directed nine short films for ABSA's new My Moments website, as part of one of South Africa's most ambitious online brand film campaigns so far.
Her films each capture a day in the life of ordinary South Africans trying to cope with a significant turning point in their lives. Featuring warm, natural performances, the films are reminders that life’s big financial events are also life’s big emotional moments. Both funny and moving, the films give viewers an intimate glimpse of the next stage of their lives they need to prepare wisely for.
See all nine short films in context at www.absa.co.za/mymoments.