There are certain things men don’t like to talk about: their favourite team losing, when they last cried during a movie, and their balls.
Testicular cancer is the most common cancer in young men aged 15 to 39, and affects males of all races. If monitored properly, the average survival rate after five years is around 95%, and stage 1 cancer cases have essentially a 100% survival rate. It’s for this reason that early detection and prompt action is vital.
But, how do you start the conversation and get men to feel comfortable talking about their balls, and all things health-related to their testes? This was the challenge put to FCB Cape Town.