South African-born actress Lesley-Ann Brandt – best known for playing an Afrikaans-speaking demon on Lucifer – stars in Santam’s new ‘Say I’ ad campaign in her first time doing television work in South Africa.
The ad campaign was conceptualised by the King James Group. The campaign creative uses the traditional English affirmation expression – “Say Aye” or “Say I” – meaning “Yes” to confirm certain questions posed and in essence saying ‘yes’ to what the Santam brand stands for.