A recent article on Business 2.0 on the effectiveness of online advertising reveals that banners have a 0.3% to 0.5% click-through rate, compared with opt-in e-mail marketing having a 5% to 15% response rate. This compares favourably with traditional direct mail having 1% to 3% response rates.
Despite this the consumption of digital marketing continues to exceed digital marketing spend. 4% of South Africans are now online, while digital marketing spend is roughly only 1% of advertising spend.
Having identified this opportunity, and realising the inherent value in their digital marketing proposition, Redshift, the award winning digital communications agency, have appointed Stephen Bunyard to help spread the word.
He brings a wealth of account management experience, having worked with a number of multi-nationals, where at both executive and management level he assisted in the strategic development and delivery of digital solutions.
Steve believes that "the fastest way to affect change in your own business is to know the options available to you and their potential outcome."
