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Urgent: Shape the future of South African digital marketing

Urgent: Shape the future of South African digital marketingIAB South Africa

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performanceJohanna McDowell

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness AwardsKantar

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

4 hours

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

By Johanna McDowell 1 day

Company news

Celebrating 30 years of democracy with the 23rd edition of Impumelelo: Top empowerment

Topco Media Celebrating 30 years of democracy with the 23rd edition of Impumelelo: Top empowerment

Motherland OMNi Motherland OMNi and Matriarch partner for powerful brand experiences

M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White

M&C Saatchi Abel M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White

The new frontier: AI-driven marketing in the digital age

Dentsu The new frontier: AI-driven marketing in the digital age

Trafficked Underworlds with Mariana van Zeller premiers this May

The Walt Disney Company Africa Trafficked Underworlds with Mariana van Zeller premiers this May

Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

East Coast Radio Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

Publicis Groupe Africa is flying the flag high for Africa at Cannes

Publicis Groupe Africa Publicis Groupe Africa is flying the flag high for Africa at Cannes

Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Humanz Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Unlocking the power of promotional trade marketing: A data-driven approach

Tradeway Unlocking the power of promotional trade marketing: A data-driven approach

SoCreative Summit returns to Johannesburg for a free exploration of creativity

Business and Arts South Africa SoCreative Summit returns to Johannesburg for a free exploration of creativity

Apple Music collaborates with icons in star-studded celebration of 30 Years of Freedom

DNA Brand Architects Apple Music collaborates with icons in star-studded celebration of 30 Years of Freedom

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, GfK – An NIQ Company 24 Apr 2024

Filling the census data gap with complementary information

Filling the census data gap with complementary information

GEOTERRA Image 23 Apr 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA 22 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Source: © Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go

McKinsey restructures, 3% of workforce to go

Danette Breitenbach 15 Apr 2024

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Ipsos 15 Apr 2024

The Southern African market research industry gathers once again for the annual SAMRA Conference

The Southern African market research industry gathers once again for the annual SAMRA Conference

SAMRA 15 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits

SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

Danette Breitenbach 9 Apr 2024

Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue

MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

9 Apr 2024

More Research news

More news

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, GfK – An NIQ Company 24 Apr 2024

Filling the census data gap with complementary information

Filling the census data gap with complementary information

GEOTERRA Image 23 Apr 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA 22 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Source: © Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go

McKinsey restructures, 3% of workforce to go

Danette Breitenbach 15 Apr 2024

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Ipsos 15 Apr 2024

The Southern African market research industry gathers once again for the annual SAMRA Conference

The Southern African market research industry gathers once again for the annual SAMRA Conference

SAMRA 15 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits

SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions

Danette Breitenbach 9 Apr 2024

Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue

MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

9 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA

Radio thriving in South Africa, says latest Rams data

4 Apr 2024

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

BMi Research 3 Apr 2024

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

Latest Maps data reveals key insights into consumer media habits

Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Navigating pathways to empowerment

Navigating pathways to empowerment

Nadia Mahommed, DNA Brand Architects 19 Mar 2024

How healthy are the taxpayers of South Africa?

How healthy are the taxpayers of South Africa?

BrandMapp 13 Mar 2024

Understanding consumer mindsets for growth in 2024

Understanding consumer mindsets for growth in 2024

Ipsos 7 Mar 2024

Navigating the service landscape

Navigating the service landscape

Brand Influence 4 Mar 2024

How audience data is shaping Canadian journalism

Nicole Blanchett 29 Feb 2024

A GIS leap forward in the customer journey

A GIS leap forward in the customer journey

AfriGIS 28 Feb 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

IAB SA's new white paper: A roadmap for influencer marketing

IAB SA's new white paper: A roadmap for influencer marketing

IAB South Africa 21 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Driving customer-centricity through harmonising insights, strategy, and operational implementation

React Customer Research 20 Feb 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Mystery shopping results now delivered in 24 to 48 hours by BMi Research

Mystery shopping results now delivered in 24 to 48 hours by BMi Research

BMi Research 15 Feb 2024

Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report

KLA 15 Feb 2024

Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites

IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

15 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

What are you looking for?

What are you looking for?

AfriGIS 14 Feb 2024

Ogilvy 2024 Social Media Trends

Ogilvy 2024 Social Media Trends

Ogilvy South Africa 13 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story

HKLM Branding x aaa School of Advertising: A graduate’s success story

AAA School of Advertising 12 Feb 2024

GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

GeoTerra Image 9 Feb 2024

Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership

Betway SA20's viewership surges significantly

7 Feb 2024

The 2023/2024 Ask Afrika Icon Brands winners announced

The 2023/2024 Ask Afrika Icon Brands winners announced

Ask Afrika 7 Feb 2024

More Research news

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