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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Food awards adds category
    Food awards adds category

    14 Jul 2010

    All those vuvuzelas drowned out the brands
    All those vuvuzelas drowned out the brands

      13 Jul 2010

    Making the most of the massive publicity
    Making the most of the massive publicity

      12 Jul 2010

    RAC Lite hits SA in August

    7 Jul 2010

    Brands museum gets sponsorship
    Brands museum gets sponsorship

    6 Jul 2010

    Pitch & Polish competition for entrepreneurs

    5 Jul 2010

    Youth benefits from this year's Leading CEO Council

    30 Jun 2010

    Business Opportunities & Franchise Expo offers top speakers
    Business Opportunities & Franchise Expo offers top speakers

    30 Jun 2010

    Emirates takes young Football for Hope players under its wing
    Emirates takes young Football for Hope players under its wing

    29 Jun 2010

    Student scholarship tickets available for Tech4Africa
    Student scholarship tickets available for Tech4Africa

    28 Jun 2010

    Value of opening match sponsorship
    Value of opening match sponsorship

    25 Jun 2010

    Is world cup sponsorship worth it?
    Is world cup sponsorship worth it?

      23 Jun 2010

    2010 Film Talent Incubator candidates selected
    2010 Film Talent Incubator candidates selected

    23 Jun 2010

    YSL is Bridal Africa sponsor
    YSL is Bridal Africa sponsor

    22 Jun 2010

    Brand building during the Cup

    18 Jun 2010

    BASA grants announced
    BASA grants announced

    14 Jun 2010

    Health experts rap world cup fast food sponsorship
    Health experts rap world cup fast food sponsorship

    14 Jun 2010

    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly
    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly

    Mscsports  10 Jun 2010

    Why sponsorships fail from a marketing view
    Why sponsorships fail from a marketing view

      8 Jun 2010

    World cup: R2bn free advertising bonanza
    World cup: R2bn free advertising bonanza

      7 Jun 2010

    Ster-Kinekor signs with Grolsch

    7 Jun 2010

    Die Taal se award show - flash drive of floppy
    Die Taal se award show - flash drive of floppy

      4 Jun 2010

    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup
    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup

    Mscsports  3 Jun 2010

    AMASA golf day raises R60 000
    AMASA golf day raises R60 000

    3 Jun 2010

    John Perlman, SA soccer's real hero
    John Perlman, SA soccer's real hero

      2 Jun 2010

    Clean up, dance or streak for 2010
    Clean up, dance or streak for 2010

    2 Jun 2010

    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge
    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge

    Mscsports  1 Jun 2010

    A successful day at the races for Team Toyota
    A successful day at the races for Team Toyota

    Mscsports  30 May 2010

    South African jazz, Spanish flamenco at the Soweto Carnival
    South African jazz, Spanish flamenco at the Soweto Carnival

    28 May 2010

    Big Easy golf from Vodacom
    Big Easy golf from Vodacom

    27 May 2010

    More Sponsorship news

    More news

    Making the most of the massive publicity
    Making the most of the massive publicity

     12 Jul 2010

    RAC Lite hits SA in August

    7 Jul 2010

    Brands museum gets sponsorship
    Brands museum gets sponsorship

    6 Jul 2010

    Pitch & Polish competition for entrepreneurs

    5 Jul 2010

    Youth benefits from this year's Leading CEO Council

    30 Jun 2010

    Business Opportunities & Franchise Expo offers top speakers
    Business Opportunities & Franchise Expo offers top speakers

    30 Jun 2010

    Emirates takes young Football for Hope players under its wing
    Emirates takes young Football for Hope players under its wing

    29 Jun 2010

    Student scholarship tickets available for Tech4Africa
    Student scholarship tickets available for Tech4Africa

    28 Jun 2010

    Value of opening match sponsorship
    Value of opening match sponsorship

    25 Jun 2010

    Is world cup sponsorship worth it?
    Is world cup sponsorship worth it?

     23 Jun 2010

    2010 Film Talent Incubator candidates selected
    2010 Film Talent Incubator candidates selected

    23 Jun 2010

    YSL is Bridal Africa sponsor
    YSL is Bridal Africa sponsor

    22 Jun 2010

    Brand building during the Cup

    18 Jun 2010

    BASA grants announced
    BASA grants announced

    14 Jun 2010

    Health experts rap world cup fast food sponsorship
    Health experts rap world cup fast food sponsorship

    14 Jun 2010

    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly
    The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly

     10 Jun 2010

    Why sponsorships fail from a marketing view
    Why sponsorships fail from a marketing view

     8 Jun 2010

    World cup: R2bn free advertising bonanza
    World cup: R2bn free advertising bonanza

     7 Jun 2010

    Ster-Kinekor signs with Grolsch

    7 Jun 2010

    Die Taal se award show - flash drive of floppy
    Die Taal se award show - flash drive of floppy

     4 Jun 2010

    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup
    Portugal challenge Mozambique in the friendly BIDVest Goodwill Cup

     3 Jun 2010

    AMASA golf day raises R60 000
    AMASA golf day raises R60 000

    3 Jun 2010

    John Perlman, SA soccer's real hero
    John Perlman, SA soccer's real hero

     2 Jun 2010

    Clean up, dance or streak for 2010
    Clean up, dance or streak for 2010

    2 Jun 2010

    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge
    EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edge

     1 Jun 2010

    A successful day at the races for Team Toyota
    A successful day at the races for Team Toyota

     30 May 2010

    South African jazz, Spanish flamenco at the Soweto Carnival
    South African jazz, Spanish flamenco at the Soweto Carnival

    28 May 2010

    Big Easy golf from Vodacom
    Big Easy golf from Vodacom

    27 May 2010

    Nike hands over personalised boots to SA team
    Nike hands over personalised boots to SA team

    26 May 2010

    Sport the big loser as Vodacom cuts costs
    Sport the big loser as Vodacom cuts costs

     21 May 2010

    Media bosses in 'mission-suicide' to save newspapers
    Media bosses in 'mission-suicide' to save newspapers

     20 May 2010

    Women Who Lead - encourage gender equality
    Women Who Lead - encourage gender equality

    19 May 2010

    AdVantage Admag awards announced
    AdVantage Admag awards announced

    18 May 2010

    From Soweto, Melrose Arch to Cape Town - it's a beautiful game
    From Soweto, Melrose Arch to Cape Town - it's a beautiful game

    18 May 2010

    Art, language, life benefit from industry benefactors
    Art, language, life benefit from industry benefactors

    12 May 2010

    Deadline looms for Business Day BASA Awards
    Deadline looms for Business Day BASA Awards

    7 May 2010

    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa
    EA's 2010 FIFA World Cup South Africa in stores throughout South Africa

     4 May 2010

    Citizen journalism in Alexandra, Khayelitsha

    4 May 2010

    ACA confirms Apex sponsors
    ACA confirms Apex sponsors

    3 May 2010

    Bulls welcome Samsung as sponsors
    Bulls welcome Samsung as sponsors

    29 Apr 2010

    More Sponsorship news

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