Mouneimne: Cape Town as in town, town. I love this hood! I am fortunate enough to call my work and play the same thing. I live and work and hang out with family and friends within the CBD of Cape Town. Besides my passion for communication, marketing and entrepreneurship, I am also a keen boxer and Brazilian Jiu-Jitsu practitioner.
Mouneimne: I launched Jam Media in 2013 after being asked to stay on as digital marketing director at one of South Africa's leading PR agencies. It was a bold move and a lot of people thought I was crazy. The next big claim to fame was publishing my first book – Being Boss – in August this year.
Mouneimne: It has been a rollercoaster for the last three years! Surviving the first 1,000 days as a small agency has been a big achievement for me in itself. I have had the privilege of working on a number of amazing accounts. Our focus is within the SME space and I have loved seeing startups thrive and grow while with us.
Mouneimne: I love all things creative: writing poetry, producing and editing video, watching live performances of music and theatre, reading a good business book, boxing, chocolate and coffee!
Mouneimne: I love the fast-paced and ever-evolving nature of my industry. I love that in digital marketing in particular, you can never stand still thinking you know it all. It is a never-ending pit of knowledge and that keeps me interested. I am also truly passionate about helping entrepreneurs thrive and through working within the SME space in Jam Media I am able to do this. I also do this through my other business, Being Boss, where I have created a community of like-minded entrepreneurs who teach and support each other.
Mouneimne: The only thing that is consistent with it is that it starts at 5am and ends after 8pm! The days are long but very rewarding. Besides the client-facing stuff, we spend a lot of time in creative brainstorming for clients. This takes a lot of time from the day but creating strategy and campaigns that render results is a big passion for the entire team.
I place a lot of value in an effective team that is living their passion at Jam and so regular check-ins with the team forms part of the daily grind.
Another focus for me is in the business development role and so a large part of my day is also consumed with this.
Mouneimne: As a 360-degree agency, our tools are everything from a media list to social media managing and reporting tools. Above all though, I would say that the most important tools of our trade are our relationships that we nurture with media and influencers.
Mouneimne: I admire marcusbrewster's ability to withstand more than two decades in the PR industry. This space is all about evolving and I think twenty years is pretty amazing. On an international level I am a big fan of Gary Vaynerchuck.
Mouneimne: I think as a small agency who opted to bootstrap, cash flow is always a challenge and so is managing the cycle of promoting to sell and capacity to deliver.
Mouneimne: We are super excited to be working on Red Nose Day SA. As a kid I think of the campaigns with fond memories and am excited about working on a campaign for Child Welfare. Under Being Boss, I am also working on a second book as well as entrepreneur workshops called 'School of Boss'.
Mouneimne: We are not your usual creative agency, we don't bamboozle our clients with buzzwords I am so anti-buzzwords, I wouldn’t even be able to give an example of a buzzword! I mean, we have a foosball table and swing in our reception area and consume popcorn as a team daily, but we really are not like other agencies.
Mouneimne: As soon as I get home from work or when driving home from work. Thankfully, my creative manager and I are the same and so we regularly message each other with very odd lightbulb moments.
Mouneimne: A good rear naked choke (RNC) on an unsuspecting victim.
Mouneimne: Too many pictures of my kids and screengrabs of quotes and client photos.
Mouneimne: Just keep swimming... and read a lot!
Simple as that. Click here for more on JAM Media and be sure to follow @IAm_MrsJam, JAM Media and Being Boss on Twitter.
*Interviewed by Leigh Andrews.