FNB goes to Baird's

"Our customer value proposition around 'helpfulness' is a key business driver and Baird's proved to be the agency best suited to meet our needs," says FirstRand brand director Derek Carstens. "The bank's corporate communications team, together with the agency, will showcase the bank's industry-leading technologies and services with enthusiasm and integrity.

Baird's chairman Francois Baird says, "FNB is a South African icon and leader in financial services innovation. We look forward to supporting FNB's competitive vision."

The FirstRand Group is currently in the process of reviewing its media-buying partners in an attempt to align the broader media buying strategy across the various businesses in the group. An official announcement of the newly appointed partners will be made in the near future.

Fleishman Hillard will continue to manage the bank's 2010 PR sponsorship requirements until July 2010.