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IPRA honours excellence in public relations

PARIS: The International Public Relations Association (IPRA) recently announced the winners of its 2007 Golden World Awards for Excellence in PR. Winning campaigns ranged from increasing the use and awareness of condoms in India to promoting recycling in Hungary.

The IPRA judges chose 21 category winners from 107 finalists out of 405 entries from 46 countries.

“Once again entries were of a very high calibre which made judging difficult… but for all the right reasons. Entries to the Golden World Awards provide an excellent gauge for the way public relations practice around the world is increasingly benefiting organisations and their stakeholders”, said Michael Regester, jury chair.

The GWA prize ceremony will take place at a gala dinner in London on Tuesday 6 November 2007. More information on this event and the IPRA Summit can be found at www.iprasummit.org.

Highlights:

  • Turkcell Iletisim Hizmetleri (Turkey) for an inhouse campaign which aimed to actively engage employees in the Turkcell Volunteers' “Life Forest Program”. Started by a team of just 10 employees, over two years the program helped 2000 employees become involved in a whole range of new activities. (Winner of internal communications category)
  • Noguchi Porter Novelli (Hungary) working with Oko Pannon one of Hungary's largest environmental organisations formulated a nationwide campaign to promote recycling and help them reach the EU goal of recovering 60% of all packaging materials. Altogether the campaign reached 6.3 million of Hungary's 10 million inhabitants. (Winner of the Rolls-Royce award for the environment)
  • Corporate Voice - Weber Shandwick (India) worked with PSP – One Project for USAID to expand the condom market and to overcome barriers associated with condom usage in India. Launched in 2004 it has seen a 22% increase in the condom market in terms of volume and almost a 30% increase in terms of value. The campaign impact study indicated a 12% increase in the consistent use of condoms and overall increase in condom usage by 22%. (Winner of NGO category and candidate for the United Nations Award)The full list of winners by category:
      Business-to-business Weber Shandwick – Global Strategic Media Group with Siemens Corporation (US) for ‘Building America's 21st Century Infrastructure'

      Consumer PR Ketchum with Frito-Lay (USA) for ‘Doritos Crashes the Super Bowl'

      e-PR Electrolux AB (Sweden) for ‘Electrolux Kitchen Stage'

      Event management Edelman Public Relations with Wm. Wrigley Jr. Co. (US) for ‘Wrigley Benefits of Chewing ™ College Tour'

      Financial services Allianz Lebensversicherungs AG (Germany) for ‘Live-longer Campaign'

      Healthcare Edelman with American Heart Association (US) for ‘American Heart Association Go Red For Women'

      Healthcare GolinHarris with Merck Sharpe Dohme (Taiwan) for ‘Captivating Comics – MSD Cervical Cancer Education Campaign'

      Hill & Knowlton award for corporate social responsibility Profile Sp. Z.o.o. with PolskaPresse, Media Regionalne & Fundacja Grupy TP (Poland) for ‘School without Bullying'

      Internal Communications Turkcell Iletisim Hizmetleri A.S. (Turkey) for ‘Turkcell Volunteers'

      InternationalText 100 with NXP Semiconductors (UK) for ‘NXP Revs Up the Semiconductor Industry'

      Investor relationsPartner of Promotion Sp. Z.o.o. with Gadu-Gadu S.A. (Poland) for ‘More than an Internet Communicator IPO Promotion'

      Launch of a new product or serviceTempo Advertising with Danone PPDA (Romania) for ‘‘With Love, For You' – Danone Fresh Milk Launch'

      Media relationsStrategic Objectives with Kruger Products (Canada) for ‘Luxury On A Roll – The Fashion Positioning of Cashmere Bathroom Tissue'

      NGO campaignCorporate Voice ? Weber Shandwick with PSP – One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception'

      PR Newswire award for crisis managementIndo Pacific Edelman with Securicor Indonesia (Indonesia) for ‘Maintaining Reputation During Messy Employee Transfer'

      Public affairsCohn& Wolfe with Sony Ericsson Womens Tennis Association (WTA) (UK) for ‘Smashing Sex Inequality in Grand Slam Tennis'

      Public sectorIntelDay Solutions with UNICEF (Bulgaria) for ‘National Campaign on Avian Flu Prevention'

      PublicationsOgilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘‘Savor the Blue' – Promoting a Positive Shift in Values as IBM'

      Rolls-Royce award for the environmentNoguchi Porter Novelli with Öko-Pannon Kht (Hungary) for ‘The Recycled Country'

      SponsorshipGlobal Tanitim with Petrol Ofisi (Turkey) for ‘Formula 1 Turkish Grand Prix under the Sponsorship of Petrol Ofisi'

      Travel & tourismFleishman-Hillard with Paris Ile-de-France (UK) for ‘C'est so Paris!'

      Creativity Award



      Ogilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘‘Savor the Blue' – Promoting a Positive Shift in Values as IBM'

      UN Nominations



      Corporate Voice - Weber Shandwick with PSP – One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception'

      Comunicacion Corporativa Ketchum with Ecodesarrollo Papagayo (Costa Rica) for ‘Creciendo Juntos Program'

      Dogan Gazetecilik Inc. – Milliyet Newspaper (Turkey) for ‘Daddy Send Me To School'

      Burson-Marsteller (S.E.A) Pte Ltd with the Singapore Prison Service (Singapore) for ‘Driving Awareness, Acceptance & Action for Ex-Offenders Through the Yellow Ribbon Project'

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