New wins for Net#work BBDO, Euro RSCG 4D

Abdulla Miya, Net#work BBDO MD, comments, "We are thrilled to have been appointed by Cricket South Africa. This new account is a great communication opportunity for our agency. We are excited at the prospect of continuing to build the love and passion for the game."

AB de Villiers, Abdulla Miya, Hashim Amla, Dr Mohammed Moosajee (Proteas team manager), Colleen Venning, Rob McLennan, Graeme Jenner (Net#work BBDO deputy executive creative director)

"Cricket in South Africa celebrates a rich history and has one of the largest and most diverse audiences. We recently undertook an extensive research project in order to hear what our fans have to say and better understand their current opinions and perceptions. We have an exciting summer of cricket ahead and there is no better time to be working with an agency like this in order to generate excitement and connect with our fans and the players," comments Colleen Venning, marketing and events manager for Cricket South Africa.

Executive creative director for Net#work BBDO, Rob McLennan adds, "To be able to work on a brand like Cricket South Africa that affects and unites all South Africa as a whole is something we are looking forward to as a creative challenge."

Promoting professional services

PPS is a specialist financial services provider for graduate professionals and, according to Gerhard Joubert head of group marketing and stakeholder relations, it aims to grow awareness amongst qualifying graduate professionals of its products and services. "Consumers need to know that we are no longer just a long-term insurer, we are a financial services group with more than R16 billion in assets under management," he says.

PPS has appointed Euro RSCG 4D to manage its advertising strategy and campaign from August 2011. "It is a widely regarded agency, with an excellent reputation and we are proud to have them as our advertising specialists and look forward to further enhancing the perception of the PPS business," says Joubert.

Joubert says that agency has already provided excellent insight into delivering the message of the unique value proposition of mutuality to qualifying graduate professionals. "Internationally, mutuality is proving itself as a more appropriate governance model for insurers and is becoming increasingly more popular. The agency will use its expertise to enable PPS to take this important message to the South African consumer."

Lynn Madeley, CEO of the Euro RSCG group in South Africa stated, "I am proud of this win for 4D, it proves that all our agencies in South Africa have a clearly defined offering that is highly suitable to clients in the current climate." The PPS win comes off the back of the Peermont and Revlon wins earlier this month for Euro RSCG South Africa, the founding agency in the group.