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Mid-Level Copywriter
| Remuneration: | R30000 - R35000 per month cost-to-company |
| Location: | Cape Town |
| Job level: | Mid |
| Type: | Permanent |
| Company: | Ad Talent Africa |
Who we are: We are a global full service agency with a passion for brands. Our teams cover creative, strategy, media, digital, data, design and branding.
What we do: We build and establish top brands throughout the world.
What we are looking for: A creative and compelling Mid-level Copywriter who has the ability to write stories for various platforms and various brands.
What you will do:
- Write copy that could live across a range of digital and traditional properties
- Create compelling content that educates, informs, inspires, act and engages with the brand audience
- Write copy to support the ideation, development and promotion of client strategies
- Participate and add constructive advise in reviews with the team and the client
- Ability to take a brief and create concepts grounded in insights, delivering key messages in a way that brings the brand to life
- Work with the creative studio to produce the best copy output to deliver the desired outcomes
- Stay up-to-date with what's going on in the world to create insights and concepts that aren't tone-deaf and which make use of the best platforms in original / on trend ways
- Create actual copy decks / pieces (e.g.: for any activation material / web / social / blog articles / emailers / brochures etc.)
- Write for different platforms, adjusting copy yet still making every touchpoint feel part of a single campaign
- A love for developing fresh concepts that are pioneering but grounded in insights, data, the brief and objectives
- Minimum of three years experience within a similar role
- A storyteller with ATL and TTL experience
- A conceptual thinker and writer
- The ability to clearly and easily explain copy output in terms of what informed a certain key messaging direction to both the business and clients
- Hybrid working
- ATL (Above the line) Advertising
- BTL (Below the line) Advertising
- Copywriting
- Storytelling
Posted on 14 May 16:50, Closing date 13 Jun
See also: Copywriter
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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